Recognition and Work Record

Highlighted here is an overview of my career. During the pioneering days of the Web I participated in all the top online communities and industry resources of the time.  I founded an online forum for web designers and marketers in 1998 that ran for 20 years and moderated email discussions groups in the mid-1990’s.

I am employed by Bread Financial as an Accessibility Design Lead.

Memberships (Past and Present)

  • Member of the American Society for Information Science and Technology (ASIS&T)
  • Member of the International Association of Accessibility Professionals (IAAP)
  • Former Member Information Architecture Institute
  • Former Member of the Usability Professionals Association (UPA)
  • Former Member of Interaction Design Foundation (IDF)

My Usability Course -Search Engine College (closed March 2016) Web Site Usability 101 Course, ran for 12 years.

iaap official certification


Achieved IAAP CPACC certification December 2020.

Enrolled in WAS certification curriculum Fall 2022.

2019 – 2021 Enrolled in accessibility IAAP certification and accessibility related courses, Continuing Education, Deque University.

Coursework – Interaction Action Design Foundation

Psychology of Interaction Design
User-Centered Design
Conducting Usability Testing
Mobile User Experience Design
Human Computer Interaction
Web Design for Usability
Information Visualization
The Practical Guide to Usability
Dynamic User Experience

Coursework – Udemy

Google Analytics
Photoshop for Beginners
Learning Responsive Design
Design for Engagement


Contributed a chapter on Conversions Optimization for the book Digital Marketing Fundamentals.

Book cover for Digital Marketing Fundamentals

B2B Marketers on the Move: Celebrating Spring 2023 Leadership & Talent Growth included Kim in the article.

“During my own career journey in web design and SEO, I realized the missing piece is the basic right to choose how to navigate our digital environment. Accessibility as a design practice is simply a way to lend a hand so people with disabilities can complete the tasks they want to.”

Duda Conference; September 14, 2022. I delivered a talk called “What is the Point of Web Accessibility?”

Watch the video or read the transcript.

MarTech Interview with Alan K’necht – How to make web accessibility a part of digital marketing efforts. Accessibility experts share tips for digital marketing teams on how to make campaigns more accessible to people with disabilities; October 24, 2022

Kim is interviewed by Mentors on Tap Episode 30 – Transcribed and captioned Video on Accessibility, March 22, 2021

Kim is interviewed by Doc Sheldon, October 2019 – 
Mentors On Tap – Ep. 18 – Accessibility

Kim Krause Berg delivered a talk on how to prevent ADA accessibility lawsuits January 12, 2021 for Search Engine Journal’s eSummit.

Featured speaker on #SEOisAEO series on the topics of IA, Accessibility and SEO:

3 Pillars of a successful AEO strategy, pertinence, understanding, credibility

Semantic HTML5, IA and Accessibility – so many missed opportunities

Kim is interviewed by Matt Bailey  – Digital Accessibility Matters


The following are a series of podcast discussions usability, web design, SEO, accessibility, testing and more conducted between Matt Bailey and Kim Krause Berg.
Endless Coffee Cup Podcast: “Usable Websites”

Endless Coffee Cup Podcast: “Usable Expectations”

Endless Coffee Cup Podcast: “Profitable Testing”

Kim Krause Berg Podcast – Usability, by Eric Enge, October 12, 2007 Podcast


Talks on Slideshare – See all Eleven Talks

Honorable Mentions and Industry Shout-Outs

Kim mentioned in SEO For Dummies book.

Women Who Shaped SEO, Mar 20, 2018, “Thanks, Kim, for all of the great foundations you have given all of us when it comes to usability and SEO.”

Kim Krause Berg – The Search Community Honors You – Dec 7, 2017; ” I often think of her as the caring and thoughtful mother of our industry.”

140 of Today’s Top SEO Experts to Follow, December 27, 2017

10 Mentors Who Can Help You Understand SEO and the SEO Industry, November 22, 2016

30 Digital Marketing Experts Share Their Top Tips for Marketing A Small Business, November 2016

46 Usability Experts You Should Follow, February 2016

Mentioned in Forward of book, Professional Search Engine Optimization with ASP.NET: A Developer’s Guide to SEO, By Cristian Darie, Jaimie Sirovich

Mentioned in Forward of book, Internet Marketing: An Hour a Day By Matt Bailey

The Women Who Made SEO Great , March 27, 2012

Writing Samples

Website Accessibility & the Law: Why Your Website Must Be Compliant, January 2019; Updated October 13, 2021 (Read 61,000 times so far!)

Why Accessibility Will Matter More in 2016 and Beyond

The Sacred Act of Giving Away Expertise

What in the World is ARIA? Kim Krause Berg interviews accessibility expert, Joe Dolson

Keyword Relevance and The Stories They Could Tell Us

Website Visitors are Not Prey

On the Radio

Speaking with Search, Social, Link and Content Pros at PubCon SFIMA Summit 2013 – We discussed Social Media Optimization and Conversion on Facebook as Kim Krause-Berg, the Usability Analyst/Founder for Cre8asiteforums for Internet Marketing Ninjas, shared best practices and techniques for social media marketing on Facebook.

Ecommerce Site Conversions and Providing a Holiday Conversion Checklist – Ecommerce Site Conversions and Providing a Holiday Conversion Checklist as Kim Krause Berg from Internet Marketing Ninjas returns as a guest. The busiest shopping season of the year starts in less than 2 weeks! Let’s make sure your store is ready! Kim Krause Berg of Internet Marketing Ninjas. Last month we discussed her new ebook Secrets to Natural Website Conversions. Today she is helping us to create a holiday checklist for your store.

Secrets to Natural Website Conversions with Kim Krause Berg of Internet Marketing Ninjas – Talking about the new ebook Secrets to Natural Website Conversions with Kim Krause Berg of Internet Marketing Ninjas. Kim teaches us how to make a connection with your site visitors in under five seconds. She also discusses how to increase your conversions by combining usability design and organic search engine optimization.

Industry Writer

I’ve been writing about search engine optimization and later, SEO and usability, since 1998. I began writing more about accessibility topics in 2016.

Search Engine Journal

Search News Central

Internet Marketing Ninjas


Website Magazine (Everyday Usability – 14-Point Checklist for Success won a 2009 SEMMY)

Search Engine Strategies Magazine

Search Marketing Standard SEMPost Advisor
The Internet Search Engine Database (
Ezine Articles,
Business Highlight
E-Marketing News
Successful Sites Newsletter

Older Interviews

(Note: Many of the older interviews are no longer online. I removed many of them from the list.)

The Beal Deal with Kim Kopp Krause Berg (@kim_cre8pc), by Andy Beal, 2013

Up Close & Personal with the Women in SEO, Powered by Search, 2013

How to Conduct a Simple Usability Test, by Dr. Ralph Wilson, 2011

Kim Krause Berg Pocket Cam Interview, With aimClear

Sally Falkow Interviews Kim Krause Berg, SES Chicago 2008

Mike McDonald Interview, Kim Krause Berg of Cre8asite Forums on SEO and Usability

Featured in May 27, 2009 in an article called “SuperMom Succeeds” (No longer online.)

“Kim Krause Berg was just named one of the top 200 moms in business
by, a Web site that provides entrepreneurial advice.”

Blog Usability, Interview with Kim Krause Berg – by Aaron Wall, May 18, 2006

Interview with Kim Krause Berg, Usability and SEO Legend & Expert of, by Barry Schwartz, 2004

Expanding on Usability – An Interview with Kim Krause Berg, by Jim Hedger, 2005

“As it turned out, the article was long on style but short on substance, a fact that was quickly pointed out by Kim Krause Berg in a blog entry entitled, ”Don’t Tell Me I Need Usability Without Explaining How “. Kim Krause Berg, for those unfamiliar with her, is one of the leading usability experts in the United States.”

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