Articles 2009 – 2021

All articles written by Kim Krause Berg.

Using SEO, User Experience & Accessibility to Improve Search Results, Search Engine Journal, February 10, 2021

Who is Responsible for Meeting Website Accessibility Compliance?, Search Engine Journal, November 25, 2020

Marketing Accessibility Based on Life Experiences, Search Engine Journal, September 23, 2020

A Beginners Guide to Website Accessibility Compliance, Search Engine Journal, July 22, 2020

How to Meet the Increased Demand for Website Accessibility, Search Engine Journal, May 25, 2020

Accessibility for Digital Businesses: How Your Company Can Be A Leader, Search Engine Journal, March 25, 2020

Marketing Website Accessibility in the Age of Assumptions, Search Engine Journal, January 22, 2020

Here’s Why Inclusive Web Design with SEO Wins 2020, Search Engine Journal, November 14, 2019

Search & the Emotional Response to Information Seeking, Search Engine Journal, September 11, 2019

Web Design Practices That Frustrate SEO Pros,  Search Engine Journal, July 10, 2019

How Your Company Can Prevent ADA Website Accessibility Lawsuits,  Search Engine Journal, May 17, 2019

Optimize Your CTA: Better Alternatives to ‘Click Here’,  Search Engine Journal, May 8, 2019

Top 36 Web Accessibility Resources for Digital Marketing Companies, Search Engine Journal, March 13, 2019

Website Accessibility & the Law: Why Your Website Must Be Compliant, Search Engine Journal, January 9, 2019

What is the Value of Site Audits, Search News Central, November 14, 2018

The Distance of a Whisper (Where Are My Users?), Search News Central, October 24, 2018

What Do SEO’s Need to Know About Accessibility?, Search News Central, October 3, 2018

Growing Emphasis on Accessibility and Inclusiveness, Search News Central, March 28, 2018

Finding Website Performance Pain Points, Search News Central, March 8, 2018

H.R. 620 Vote Enables Discrimination and Ignores Website Accessibility, Search News Central, February 21, 2018

US Budgets up to 18 Million to Educate Businesses On Being Accessible, Search News Central, January 31, 2018

Proposed ADA Title III Changes Create Uncertain Future for the Disabled and Accessibility, Search News Central,  September 20, 2017

Holiday Website Design Conversions Checklist Ideas, Hochman Consultants, November 2019

The Business Advantages of Owning an Accessible Website, Hochman Consultants,  October 2019

Web Design Ideas to Make a Great First Impression, Hochman Consultants, September 2019

How To Increase Website Conversions, Hochman Consultants, August 2019

Why Your Online Small Business Should Meet Website Accessibility ADA Guidelines, Hochman Consultants, July 2019

Convincing Engineers on the Need for Accessibility, Medium, February 15, 2019

Navigating the History of Website Accessibility & the Law in the U.S., Medium, February 7, 2019

Removing Barriers to Your Websites and Software, Medium, September 5, 2018

This Is The Site That Never Ends, Medium, June 21, 2018

“But It’s Not Broken” and Why I Love Website Usability Testing, Medium, January 27, 2018

The Not So Obvious Truth About Web Design for Conversions, Medium, September 7, 2017

The Most Difficult to Achieve Secret to Online Conversions, Medium, July 7, 2017

Empathy for the Searcher, Medium, June 27, 2017

User Testing for Mobile? Don’t Forget Us Older (Wiser, Cooler) Folks, Medium, January 13, 2017

Keyword Relevance and The Stories They Could Tell Us, Medium, September 29, 2016

Website Visitors are Not Prey, Medium, September 27, 2016

The Sacred Act of Giving Away Expertise, Medium, September 7, 2016

Web and Software Developers: Stop Pretending to Be Us, Medium, February 15, 2016

Human Behavior and Data: The Performance of Trees, Medium, November 17, 2015

Expertise Is Not In the Company Budget (But Millennials Are), Medium, July 15, 2015

The Difference Between Usability and Yousability, Medium, September 10, 2014

The Value Of Testing Website Usability & Search Engine Performance, Search Engine Land, March 30, 2012

The Ultimate Secret for Successful Marketing and Web Design, Search Engine Land, March 9, 2012

How to Pump Up Your Web Site for Increased Conversions, eBook, Internet Marketing Ninjas, 2014

The Secret to Natural Website Conversions, eBook, Internet Marketing Ninjas, 2013

Avoid Over-Optimization Penalties: Balancing Usability And Search Via Keywords, Search Marketing Standard, 2012

Why Blending Usability & SEO Really Matters, Search Marketing Standard, 2011

Recent Findings On Captcha & The User Experience, Search Engine Land, February 3, 2012

10  Search & Website Usability New Year Resolutions for 2012, Search Engine Land , 2 January 6, 2012

Why User Experience Design Needs Search Engine Marketing, Search Engine Land, December 9, 2011 

Why Blending Usability & SEO Really Matters, Search Engine Land, November 11, 2011

Keys To Understanding Search Marketing & User Intent, Search Engine Land, October 14, 2011

Does This Website Usability Fairy Tale Have A Happy Ending?, Search Engine Land, July 22, 2011

6 Commonly Ignored Website Requirements & 10 Tips To Remember, Search Engine Land, June 24, 2011 

5 Website Tips To Decrease User Frustration, Search Engine Land, May 27, 2011

Using Social Awareness Streams To Learn What People Care About, Search Engine Land, April 29, 2011

Usability & Internet Search Marketing: A More Unified Approach, Search Engine Land, April 1, 2011 

Google’s Farmer Update Plants User Behavior Seeds, Search Engine Land, March 4, 2011

User Considerations For Web Design And Online Marketing, Search Engine Land, February 4, 2011

How Human Factors May Affect Information Indexing And Retrieval, Search Engine Land, January 7, 2011

Web Site Usability For Improving Online Forms, Search Engine Land, November 5, 2010

Why We React Strongly When Web Sites Change, Search Engine Land, September 10, 2010 

How To Rescue Poorly Converting Web Sites, Search Engine Land, August 13, 2010 

Site Navigation & Information Architecture Fundamentals For SEOs, Search Engine Land, July 16, 2010

Discovering Web User Types & Habits Via Search Queries, Search Engine Land, June 18, 2010

What Skills Do Successful Website Teams Require?, Search Engine Land, May 21, 2010

Information Behavior & Mental Models, Search Engine Land, April 23, 2010

Creating An Emotional Response From Your Web Site, Search Engine Land, March 26, 2010

It’s A Fatal Mistake To Copy Successful Web Sites, Search Engine Land, February 26, 2010

The Algorithm Chasers, Search Engine Land, January 29, 2010

Information Architecture: The Backbone Of SEO & Usability, Search Engine Land, December 4, 2009

Want Better Web Design? Watch Real Users, Search Engine Land, October 9, 2009

Of Conversations And Conversions, Search Engine Land, September 11, 2009 

The Importance Of Knowing Your Customers’ Language, Search Engine Land, August 14, 2009

How User Behavior Influences Search Results, Search Engine Land, July 17, 2009

The Impact Of The Internet On Human Behavior, Search Engine Land, June 19, 2009

Is Your Web Site Credible?, Search Engine Land, May 22, 2009

How Does Your Web Site Make Visitors Feel?, Search Engine Land, April 24, 2009 

Can Reading Online Be As Rewarding As Curling Up With A Good Book? , Search Engine Land, March 27, 2009

Finding The Right Balance Between Search Marketing & User Experience, Search Engine Land, February 27, 2009 

The Extended Brain, Search Marketing & User Experience Design, Search Engine Land, January 23, 2009

Internet Shopping Usability: No Guidance, No Interaction, No Sale, Search Engine Land, January 2, 2009

Why Usability Matters to Search Engine Marketing, Internet Marketing Ninjas, June 17, 2014

Web Page Core: Energy, Personality and Creating Desire, Internet Marketing Ninjas, June 24, 2014

When To Request a Web Site Usability Audit, Internet Marketing Ninjas, June 10, 2014

How to Create an Amazing Web Site Core, Internet Marketing Ninjas, June 3, 2014

Cognitive Behavior and How We Search the Web, Internet Marketing Ninjas, May 27, 2014

Understanding Site Visitors for Improving Web Site Usability, Internet Marketing Ninjas, May 20, 2014

Lessons in Color, Colorblindness and Use of Web Site Color, Internet Marketing Ninjas, May 13, 2014

You Have Five Seconds to Convince Us, Internet Marketing Ninjas, May 6, 2014

How to Prevent People from Using Your Website, Internet Marketing Ninjas, April 29, 2014

How to Make Your Web Site A Conversions Leader, Internet Marketing Ninjas, April 22, 2014

Web Design Choices Based on Visitors’ Needs, Internet Marketing Ninjas, April 15, 2014

Your Web Site Spring Cleaning Chore List, Internet Marketing Ninjas, April 1, 2014

Leroy the Sales Guy and Lessons on Use Experience, Internet Marketing Ninjas, February 25, 2014

A Great Website Gives Visitors What They Came For, Internet Marketing Ninjas, February 18, 2014 User Experience Design Update, Internet Marketing Ninjas, February 11, 2014

Behind Conversions Testing is a Real Person (Do You Know What They Want?), Internet Marketing Ninjas, February 4, 2014

Flat or Big and Juicy?, Internet Marketing Ninjas, January 21, 2014

Just Answer the Questions, Internet Marketing Ninjas, January 17, 2014

Internet Marketing and Web Design: The Truth is Out There, Internet Marketing Ninjas, December 31, 2013

Last Minute Web Site Conversions Checks for Ecommerce Design, Internet Marketing Ninjas, December 4, 2013 and its Mysterious Homepage, Internet Marketing Ninjas, November 26, 2013 The $174 Million Website Flop, Internet Marketing Ninjas, November 19, 2013

The Art of Fringe Boot Shopping and Search Engine Conversions, Internet Marketing Ninjas, November 12, 2013

SEO and Usability = Purposeful Website Design, Internet Marketing Ninjas, November 6, 2013

What Google’s Machine Learning Can’t Know About Us, Internet Marketing Ninjas, October 29, 2013

Say Yes To The UX: A Website Reality Show, Internet Marketing Ninjas, October 15, 2013

Website User Experience Design and Google’s New Hummingbird Algorithm, Internet Marketing Ninjas, October 8, 2013

Hummingbird User Experience Web Design, Internet Marketing Ninjas, October 1, 2013

Website Design for “I’m Too Busy” People, Internet Marketing Ninjas, September 25, 2013

It Is Known – Website Fads are User Experience Nightmares, Internet Marketing Ninjas, September 17, 2013

Why Persuasive Design Reviews Support Internet Marketing, Internet Marketing Ninjas, June 4, 2013

For The Best Marketing ROI, Eat Your Veggies, Internet Marketing Ninjas, April 9, 2013

Studies Show Brand Marketing Investment Superior to User Experience Strategy, Internet Marketing Ninjas, April 2, 2013

Authorship, Links, Mobile for Search plus User Experience, Internet Marketing Ninjas, March 19, 2013

Do Your Paid Internet Marketing Strategies Target People?, Internet Marketing Ninjas, March 5, 2013

Making User Friendly Web Sites is an Internet Marketing Strategy, Internet Marketing Ninjas, February 19, 2013

It’s Not the SEO’s Fault, Internet Marketing Ninjas, January 29, 2013

Does Your Web Site Prevent Conversions?, Internet Marketing Ninjas, January 15, 2013

The Secret to Natural Site Conversions for Usability and SEO – Grand Finale, Internet Marketing Ninjas, December 18, 2012

Answering the “How”: The Secret to Natural Site Conversions for Usability and SEO – Part VI, Internet Marketing Ninjas, December 11, 2012

Answering the “Why”: The Secret to Natural Site Conversions for Usability and SEO – Part V, Internet Marketing Ninjas, December 4, 2012

Answering the “When”: The Secret to Natural Site Conversions for Usability and SEO – Part IV, Internet Marketing Ninjas, November 27, 2012

Answering the “What”: The Secret to Natural Site Conversions for Usability and SEO – Part III, Internet Marketing Ninjas, November 20, 2012

Optimize for Where: The Secret to Natural Site Conversions for Usability and SEO – Part II, Internet Marketing Ninjas, November 13, 2012

The Secret to Natural Site Conversions for Usability and SEO – Part I, Internet Marketing Ninjas, November 6, 2012

Test Driving Google’s Accessibility Apps & Tools for Android, The SEM Post, April 14, 2016

Raven Tools Happy With Balance of Remote Office and In-House Work Environment, The SEM Post, February 17, 2016

Why Accessibility Will Matter More in 2016 and Beyond, The SEM Post, January 12, 2016

SEO is Not Part of Website Development? Really?, The SEM Post, November 19, 2015

Mobile Testing Beyond Google’s Responsive Web Design Test Requirements, The SEM Post, June 8, 2015

What is Your UX plan?, Creative Vision Web Consulting, August 18, 2014

Why Do I Need A Web Site Usability Audit?, Creative Vision Web Consulting, October 18, 2014

Super Easy Tips for Boosting Your Conversion Rates, Creative Vision Web Consulting, November 28, 2014

Get Crackin’! 5 Top Ecommerce Checks for Increased Holiday Sales, Creative Vision Web Consulting, November 18, 2014

Before Search Engines Everything Was Referral Based, Creative Vision Web Consulting, November 18, 2014

Are Personal Beliefs Shaped by Search Engines?, Creative Vision Web Consulting, February 20, 2015

User Testing Provides Specific Insight and Data, Creative Vision Web Consulting, February 16, 2015

Pressure Mounts to Meet Google’s Mobile Device Requirement, Creative Vision Web Consulting, March 25, 2015

Google Mobile Friendly Does Not Mean User Friendly, Creative Vision Web Consulting, March 24, 2015

How to Prevent People from Reading Your Website Articles, Creative Vision Web Consulting, April 17, 2015

25 Reasons Not To Get a Website Usability Site Audit, Creative Vision Web Consulting, April 16, 2015

How Do I Own a Successful Website?, Creative Vision Web Consulting, April 9, 2015

Why Websites and Applications Fail User Experience Design, Creative Vision Web Consulting, May 2015

How Much Does It Cost To Have a Website?, Creative Vision Web Consulting, February 26, 2016

Web and Software Developers: Step Away From the Keyboard and Watch UX, Creative Vision Web Consulting, September 16, 2016

US House Votes to Revise the Americans with Disabilities Act, Creative Vision Web Consulting, February 15, 2018

Why Do I Need a Usability Site Audit?, Creative Vision Web Consulting, January 10, 2018

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Creative Vision Web Consulting Blog Blog Blog

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Search News Central

Internet Marketing Ninjas Blog


Website Magazine – Everyday Usability – 14-Point Checklist for Success won a 2009 SEMMY)

Search Engine Strategies Magazine

Search Marketing Standard 

SEMPost Advisor

The Internet Search Engine Database (




Ezine Articles

Business Highlight


E-Marketing News

Successful Sites Newsletter

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