Kim Krause Berg contributes a chapter for the book. I had the honor of being invited to write the chapter on website conversions for Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification now available for pre-sales, with a release of early March. Digital Marketing Fundamentals is authored by digital media and marketing experts Greg Jarboe, […]
Digital Conversions Are No Match for Human Senses and Connection
In nearly 20 years ecommerce conversions design can’t emulate our human motivations. As the mother of a teenage clothing fanatic, I’m often required to visit my local shopping mall with my daughter to browse the latest cool styles. It occurred to me that the shopping experience is attractive to her not because she wants to […]