An empty desk for thinking

The holistic approach is a simple concept. It says to us, “Create, develop and market with empathy for all people.” The heavens opened to me several months into my new position as a software QA usability engineer after overhearing a salesman marketing a project I knew was a wreck. It was a website I was assigned to help design, but my usability recommendations were ignored. By the time it entered the development phase, I was chosen for a newly formed software QA team that needed a usability person. My duty was to prove it was defective, failed UX standards and missed the business requirements. That I was… Continue Reading Empathy for the SearcherRead More →

Since August I not only had two knees replaced, but we also purchased a small Bucks County farm to expand my business and grow new ones. It’s difficult to believe that in 3 years, so many changes could occur within one family, but that’s exactly what has happened with mine.  One minute we were going through the excitement of watching our new house being built, living with my in-laws, moving into the new house and getting settled, and now we are preparing to move out. Why? Three years ago, I didn’t have my hobby business, Peaceful Wraps and more recently, the macramé art. For Creative… Continue Reading Creative Vision Web Consulting and Peaceful Wraps are MovingRead More →

HR 620

To protect businesses from lawsuits, the US Government votes this week to manipulate the rights of disabled persons to file a discrimination complaint. After the passage of the ADA in 1990, places of public accommodation were required to take proactive steps to be reasonably accessible to people with disabilities. (See Title III, Public Accommodations and Services Operated by Private Entities of the ADA) Incredibly, this week there is to be a vote to remove the responsibility of providing accessibility from business owners to the disabled, forcing handicapped individuals to prove they are not accommodated, allowing delaying tactics and removing the support of the Justice Department. H.B.… Continue Reading US To Vote For Discrimination Against Disabled This WeekRead More →

Kim and Matt during podcast

In July 2017 I traveled to Ohio on the invitation of well-known author, speaker and teacher, Matt Bailey of Site Logic Marketing to be interviewed on usability. Over several days we chatted about the old days of the Internet and our career involvement in the SEO and Usability industries.  Matt creates easy listening podcasts. I was excited to be considered for his Endless Coffee Cup Podcast project. The result are a series of 4 or 5 podcasts. The conversation is relaxed, fun, and educational. If you own a website or work on one, you may find many ideas and inspiration. The following are the first… Continue Reading Kim Krause Berg Podcast Series and New Column NewsRead More →