Kim Krause Berg, CPACC
Kim Krause Berg contributes a chapter for the book. I had the honor of being invited to write the chapter on website conversions for Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification now available for pre-sales, with a release of early March. Digital Marketing Fundamentals is authored by digital media and marketing experts Greg Jarboe,[…]
If you have ever belonged to an online community or ran one yourself, and find yourself without the community any longer, how did this make you feel? I know when I closed down Cre8asiteforums after a 20-year run, it was an emotionally draining experience even though what was left of a once vibrant community was[…]
In nearly 20 years ecommerce conversions design can’t emulate our human motivations. As the mother of a teenage clothing fanatic, I’m often required to visit my local shopping mall with my daughter to browse the latest cool styles. It occurred to me that the shopping experience is attractive to her not because she wants to[…]
