Tag: Web Design

I used to have a quote taped to my bathroom that read, “Beauty is only skin.” I knew that no matter what I did or said, I would first be judged by my skin. So are web sites. Position, color, font, style, and length of important elements on pages within a site benefit from standardization because each page then “looks familiar” and adds to the effects of mere exposure. The site visitor’s comfort that “I’ve been here before” has empiricalRead more…

I would like to thank Intuit for their hard work in bringing me new clients. It came as quite a surprise that you support my web site usability and SEO services. Imagine my surprise when I flipped on the boob tube for several minutes while making tea from the comfort of my (very busy!) home office and there you were, all professional sounding like, with your (dare I say it?) sly and devious commercial to small biz web site ownerRead more…

It’s the kind of action any contest nominee might wish for – being noticed and then interviewed. SEO Igloo’s Miriam Ellis wrote Seeing With Web Designer Eyes – 9 Evident Errors that was nominated for a 2009 SEMMY. The article caught the attention of Laura Leopard of Leopard Solutions from New York. Subsequently, 2 interviews followed. Miriam tells the story in Watch An Interview With Web Designer, Miriam Ellis. Miriam, a professional Internet Marketer and Moderator for Cre8asiteforums, is wellRead more…

I love testing web applications.  As you might imagine, I’ve seen many in my work.  I admire web designers who create beautifully understandable, user centric procedures. One application that never fails to drive everyone crazy are travel sites that try to do it all. Their applications attempt to book a flight, hotel room and rent a car. Alone, these tasks can be confusing to do online. Add them all together and something is bound to be a source of confusionRead more…

For my next installment for Just Behave, at Search Engine Land, I described an online shopping experience that ended in no sale, even after checking out 10 web sites for the same product. Internet Shopping Usability: No Guidance, No Interaction, No Sale is how my search for a product I already owned and wanted to buy again for my son, ended in no sale. If you are a re-seller, this is a must read if your web site isn’t rankingRead more…

I leave for Chicago SES next week to join the Usability and SEO panel. I’m very excited about this panel because after a conference call, it’s clear we will all compliment one another very well. The topics each of us will discuss focus on SEO and User Experience Sesign, the reasons why this powerful relationship works and how to implement practices that will provide long term successful results. Our panel is moderated by Anne Kennedy, Managing Partner & Founder, BeyondRead more…

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