Tag: ux

Just plucking out some of the good stuff from my pile… Information Architects Are From Venus, SEOs Are From Mars Here are some common mistakes that SEO professionals make that can negatively affect a website’s search engine visibility and ROI… Decisiveness and Search: Two Different Strategies A new study out of Wesleyan University explores the actual cognitive mechanisms of decisiveness. This has direct implications for search marketers, because every time we use a search engine, we’re forced to make decisionsRead more…

I’m always asked how to explain web site usability and why a site owner should bother investing in user experience design. What would make an impact on users? Understanding, in-depth, who web site visitors are is a good place to start. When we use the Web, we agree to an Internet, computer based experience. We may spend so much time with the journey itself that we never reach our destination. User experience design aids and supports findabilty and usability. ConsiderRead more…

True story. I was asked to quote on an SEO job for a web site completely built in Flash with AJAX and JavaScript for an extra added thrill. They had $500 to spend. Most of you would decline and so did I, but not before we got into a bit of a discussion when the agency insisted I was wrong about engines and Flash. For their company name, their site comes up in the number one spot. This, they sayRead more…

I like to keep things simple. I’ve found that when it comes to search engine marketing, usability, accessibility and user experience web design, the fear of doing something wrong can paralyze project momentum. I was asked, What new technologies adversely affect usability today? I replied, Any technique or technology that interferes with a user task is not recommended. Simple, right? Not so fast. In a perfect world (and with any smart business), putting a business online requires thought and planningRead more…

1 2 3