Tag: ux

Slides

My presentation at Pubcon New Orleans was well attended and popular.  If you would like to see the slides from my talk, visit Conversions Web Design

For those who haven’t seen it, I presented a webcast for the American Marketing Association last June. Here is the free slideshow of the presentation. Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Marketing View more presentations from Aquent Webmaster When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to online and offline marketing. This webcast session will debunk the myth that search engine marketingRead more…

Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way past my deadline. Turns out, it was a hit. I’d been pondering lately how hard it can be to describe what online marketers and web site designers and developers do for a living. Ask 10 of us what we doRead more…

While thinking about recent news surrounding the latest algorithm changes Google made and pondering something Matt Cutts has been saying about search, a picture came to my mind of a Google person arriving at my house delivering search results all packaged up for just me. The only thing missing was a little card. Perhaps someday search will be so intimately tuned in to us that such a personalized delivery of information will be possible. Of course, to do this, we’llRead more…

Dr. Susan Weinschenk is one of my most favorite teachers in the Human Factors/UX world. In the video below, which is a very cool animation, she gets down to brass tacks with The ROI of User Experience with Dr. Susan Weinschenk. It’s worth five minutes of your time, especially when she gets into the numbers.

As a user advocate, one of my personal concerns with web design and programming is making web sites and applications accessible to everybody. That includes disabled persons and those who rely on mobile or smaller devices to use the Internet. It’s a very hard sell. While I always plant seeds with my clients, it’s a rare one that wants to purposely go over their code to be sure it meets disability standards (aka “Section 508″ and “PAS 78″). Or, someoneRead more…

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