Tag: user experience

Slide from a talk

If you know me, you are aware that I have been doing what I call Holistic Usability and SEO since the year 2000.  From the moment I combined the two practices, I became a black sheep. Search engines are all about the user experience.  It is, and was, all they could do to discover how we want our information delivered to us.  Yahoo! was one of the, if not the first, to implement what later became known as taxonomies, whereRead more…

Slides

My presentation at Pubcon New Orleans was well attended and popular.  If you would like to see the slides from my talk, visit Conversions Web Design

I like watching people use web sites. Their likes, dislikes, environment, habits, expectations, and abilities to perform online tasks are all unique. Sometimes I think I’ll spend my retirement sitting in a shopping mall doing user testing, for fun. I was interviewed by the famous Ralph Wilson who has long been dedicated to small businesses. In this video, he wanted to know how a small business can do affordable user testing, how to do it and why it helps.

Once again Facebook has outraged its user base with the result being another round of calls for worldwide boycotts. Listening to users is not a Facebook principle. Run a search on “Facebook boycotts” and you’ll find some going back to 2006. Clearly, beta testing is not done before rolling out any new functionality or user interface changes. It’s absurd to call Facebook a “social networking” web site when in reality, it is anything but social or community oriented. It’s anRead more…

I’m sometimes referred to as being a “marketer”. When this happens, I immediately know the person hasn’t done their homework on my work. For sure, they’ve never met me. Because if they had, they’d know I have no sales gene in my DNA whatsoever. What I was, in the years 1996 – 2002, was an SEO and User Interface Engineer. This unique combination of skills and work experience enabled me to understand how to make web pages indexed by invisibleRead more…

Here is a tip for e-commerce web sites with shopping carts that indicate “Out of Stock” for items that are sold out. You may avoid cart abandonment by answering this question: “Are you getting in any more?” When testing shopping carts, I’m always happy to see a back-end that communicates product availability. It’s too frustrating to get to the end of the purchase process, submit the order and then receive an email that the item is unavailable. Using the exampleRead more…

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