Tag: user experience

Slides

My presentation at Pubcon New Orleans was well attended and popular.  If you would like to see the slides from my talk, visit Conversions Web Design

I like watching people use web sites. Their likes, dislikes, environment, habits, expectations, and abilities to perform online tasks are all unique. Sometimes I think I’ll spend my retirement sitting in a shopping mall doing user testing, for fun. I was interviewed by the famous Ralph Wilson who has long been dedicated to small businesses. In this video, he wanted to know how a small business can do affordable user testing, how to do it and why it helps.

Once again Facebook has outraged its user base with the result being another round of calls for worldwide boycotts. Listening to users is not a Facebook principle. Run a search on “Facebook boycotts” and you’ll find some going back to 2006. Clearly, beta testing is not done before rolling out any new functionality or user interface changes. It’s absurd to call Facebook a “social networking” web site when in reality, it is anything but social or community oriented. It’s anRead more…

I’m sometimes referred to as being a “marketer”. When this happens, I immediately know the person hasn’t done their homework on my work. For sure, they’ve never met me. Because if they had, they’d know I have no sales gene in my DNA whatsoever. What I was, in the years 1996 – 2002, was an SEO and User Interface Engineer. This unique combination of skills and work experience enabled me to understand how to make web pages indexed by invisibleRead more…

Here is a tip for e-commerce web sites with shopping carts that indicate “Out of Stock” for items that are sold out. You may avoid cart abandonment by answering this question: “Are you getting in any more?” When testing shopping carts, I’m always happy to see a back-end that communicates product availability. It’s too frustrating to get to the end of the purchase process, submit the order and then receive an email that the item is unavailable. Using the exampleRead more…

The following are my recommendations for usability, user experience, captology and accessibility resources and support. Companies UsabilityEffect.com, Kim Krause Berg, Full Service Usability, SEO and Web Design UserEffect.com, Dr. Peter J. Meyers Joe Dolson Accessibility, Joe Dolson UIE, Jared Spool FutureNow, Bryan and Jeffrey Eisenberg UserCentric Closed Loop Marketing, Lance Loveday Blogs Cre8pc Usability and Holistic SEO Experientia, Putting People First Functioning Form, LukeW OutofmyGord, Gord Hotchkiss UsabilityCounts WinningExperiences, Colleen Jones SixRevisions Logic and Emotion, David Armano UserGlue StephenSpencer UXBoothRead more…