Pinky and the Brain, Search Marketing & User Experience Design
When Google went from being just another new search engine to the search engine, I couldn’t stop comparing the company to the cartoon series, Pinky and the Brain. In my mind, the conversation between Larry and Sergey was identical to the two lab mice: Larry: “Gee Sergey, what do you want to do tonight?” Sergey: “The same thing we do every night, Larry—try to take over the world.” For the cartoon, no matter what scheme Brain devised, the world was not his to take. Perhaps it was...
Read MoreTop Ten Must Have Books on Usability and Search Engine Optimization
The only that pours slower than molasses is universal acceptance of how well search engine marketing and user experience design work together. How long have I been writing here on the topic? Eleven years. Five people actually get it. Interest in the Usability and SEO combo is growing but mostly from the search engine marketing camp. Some of the more famous of my friends in the SEO industry have been including usability audits with their services for years. A few won’t even take on...
Read MoreThe Secret Wisdom of Search Engine Algorithm Chasers
I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web. You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today. The incentive behind algorithm chasers is to drive traffic to revenue generating web pages and to know that, search engines seek out what’s relevant to users and what motivates them to click, read or...
Read More
