Tag: Usability

In my guest post at Search Engine People on requirements gathering for web sites, I gently attempted to show the importance of business, user interface, functional and search engine marketing requirements to their SEO/M readership. One area not covered in that piece is considering the question, “Do people want what you’re about to build?” So many times a web site’s purpose is to do something for you. For example, when “flipping sites”, the entire reason for making the web siteRead more…

Kalena Jordan and her husband celebrate their fourth year as founders of the Search Engine College. What began with a few courses and high hopes has evolved into an online school offering certification for SEO’s. Kalena had the forethought to include web site usability in her course lineup. Like my friend, Jill Whalen, whom I also credit as understanding years ago the importance of usability design and SEO, Kal wanted to make sure her students had access to usability basicsRead more…

While presenting a class on web site usability in New York for Internet Marketing Ninjas Marketing Training, my husband was in the audience as cheerleader and teacher. I wasn’t connected at first and I could feel it. I wasn’t inspired. I had a feeling I wouldn’t be because the first part was the boring stuff I had to discuss, like business requirements. I said “um” 340 times. However, once I pulled up the screenshot of a web site I’m workingRead more…

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