Tag: Usability

I have a meeting to get to but wanted to share my latest article for Search Engine Land, called The Impact Of The Internet On Human Behavior. Are we worn out with social media? Do we really suffer from Internet fatigue? I think the answers depend on several factors, such as your age, where you live, personality, income, work life and personal values. To be sure, Internet marketers are having a blast and can’t quite figure out what all theRead more…

I like to keep things simple. I’ve found that when it comes to search engine marketing, usability, accessibility and user experience web design, the fear of doing something wrong can paralyze project momentum. I was asked, What new technologies adversely affect usability today? I replied, Any technique or technology that interferes with a user task is not recommended. Simple, right? Not so fast. In a perfect world (and with any smart business), putting a business online requires thought and planningRead more…

I get all excited when I write up free quotes and proposals. It takes a chunk of time to put together a plan, estimate the hours, plan for sub-contractors if needed and their fees, figure their project into my timeline and review their web site to make sure I allow enough time to meet their needs. So when an RFQ is ignored or refused, that time is gone forever and I have nothing to show for it. I have aRead more…

Clicking back through my mountain pile scattered mess of TO READ links, are some juicy bursts of brilliance from the usability and user experience design community. User experience is not just a result of UX design; rather, design directly affects user experience. – Is Design the Preeminent Protagonist in User Experience? Typically, anything that moves and bounces detracts from Web usability; when navigation moves while users are trying to find their way, it’s deadly. Users should focus on the higher-levelRead more…

The conversation was tense, to say the least. Two web designers, who designed and built a web site for my client, who is the stakeholder, were on a conference call with me to review the usability/user experience site audit I’d prepared for their web site. One web designer says, “Judging from the report, you don’t like the homepage, right?” “Oh no!,” I replied, “I LOVE it.” Truth is, it’s gorgeous. I review hundreds of sites and this one was aboveRead more…

Twelve-plus years into the Internet Marketing and Usability/UX Web Design fields, I’m deeply entrenched in what I call Emo-Web. How much of our responses to web sites is planned before we ever arrived? Taking a nudge from my article at Search Engine Land, How Does Your Web Site Make Visitors Feel?, a few people who resonate with what I presented are discussing the topic in Neuroscience Meets Mysticism. Although my first piece on the topic didn’t catch the imagination ofRead more…

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