Tag: Usability

This weekend a special event takes place in Philadelphia for those who want to learn more about search engine marketing, web site usability and social media. It’s called Search Camp and Social Media Camp. For a small attendance fee of $21 (no catch. That’s all it is!), you get a weekend at Temple University with a small group of like-minded folks and experienced speakers. There are 5 time slots, beginning at 10am, with 4 choices of sessions to pick fromRead more…

I am scheduled to speak at SMX East in New York City, October 5, in the Analytics & Conversion, “Increasing Conversions Through Better Usability” afternoon session. There are several questions I’m commonly asked by web site owners, friends or prospective clients. One of them is, “Can you prove that usability improvements increase conversions?” Yes. In nearly every case that comes to me for help, they don’t have a site plan. Most of the money and time are spent figuring outRead more…

In this week’s Search Engine Land “Just Behave” column, you’ll find an article I wrote called Of Conversations And Conversions. Using real life examples, I hope to illustrate the power of conversation as it relates to conversions. Funnily enough, at least several times a week, someone will ask me to “prove” usability counts.  They only want to pay for search engine marketing and put up Facebook.  They don’t want to hear about ease of use, understandability, memorability and how theRead more…

A guest post by an anonymous writer appeared in TechCrunch, called The Time Has Come To Regulate Search Engine Marketing And SEO.  Anytime I hear about regulating search engine marketing, I go to see the street brawl. The article focused on how evil Google, as the lKing of search engines, is. The writer makes valid points about how the search engine works and how ill advised it is to worship the Google god, because it can grant you a kingdomRead more…

I have a meeting to get to but wanted to share my latest article for Search Engine Land, called The Impact Of The Internet On Human Behavior. Are we worn out with social media? Do we really suffer from Internet fatigue? I think the answers depend on several factors, such as your age, where you live, personality, income, work life and personal values. To be sure, Internet marketers are having a blast and can’t quite figure out what all theRead more…

I like to keep things simple. I’ve found that when it comes to search engine marketing, usability, accessibility and user experience web design, the fear of doing something wrong can paralyze project momentum. I was asked, What new technologies adversely affect usability today? I replied, Any technique or technology that interferes with a user task is not recommended. Simple, right? Not so fast. In a perfect world (and with any smart business), putting a business online requires thought and planningRead more…

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