Tag: Usability

Dr. Susan Weinschenk is one of my most favorite teachers in the Human Factors/UX world. In the video below, which is a very cool animation, she gets down to brass tacks with The ROI of User Experience with Dr. Susan Weinschenk. It’s worth five minutes of your time, especially when she gets into the numbers.

I’m an information junkie with a gigantic range of topics I follow – some of which might surprise you, so I don’t share THAT. Here are some of my recommended reads because they impressed me and taught me something new. By the way, did you know that if you press on a BlueJay’s blue wing, the color disappears? That’s because they have no pigment in their feathers and the blue is the play of light on their wings. In noRead more…

I love to write for the Just Behave usability and seo column at Search Engine Land. Every month we have a deadline and each time I hit a brick wall with no idea what to write about. And then…the stuff just comes. Today’s article is called It’s A Fatal Mistake To Copy Successful Web Sites, I relate a true experience. During the Q & A part of a session at a search marketing conference in which I spoke, someone askedRead more…

As web site development requires intricate skills and knowledge of ever-changing technical skills, the traditional session on Site Architecture at the Search Engine Strategies conferences continues to inspire the audience. I will be joined by Adam Audette, Shari Thurow and Kristjan Mar Hauksson on Tuesday, March 23, in New York city to present Successful Information Architecture (previously known as Successful Site Architecture). In addition to the (outdated) description below, we cover information architecture how-to and its relationship to search engineRead more…

The article I wrote last year for Website Magazine made the SEMMY Finals in the Design and Usability category. It’s time now for readers to vote on the 4 articles chosen by judges. The article is Everyday Usability – 14-Point Checklist for Success User behaviors change and evolve and it’s up to website owners to adapt. Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitors, butRead more…

I’m always asked how to explain web site usability and why a site owner should bother investing in user experience design. What would make an impact on users? Understanding, in-depth, who web site visitors are is a good place to start. When we use the Web, we agree to an Internet, computer based experience. We may spend so much time with the journey itself that we never reach our destination. User experience design aids and supports findabilty and usability. ConsiderRead more…

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