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Customers Don't Love You Because You Rank High
There are “best practices” for increasing conversions, whether it's PPC landing pages, shopping cart and forms, or any page on your web site intended to bring in revenue, traffic or referrals from satisfied customers.
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Tag Archives: Usability
Blended Usability and SEO Practices a Hit
Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way … Continue reading
Ads Rile Google? Bah. What about we Humans?
This caught my attention. Google May Penalize Your Site for Having Too Many Ads published in SearchEngineWatch states Google is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages, Matt … Continue reading
Posted in Google, Search Engine Marketing, User Centered Design, Writing
Tagged advertising, Google, search, Usability
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Five Easy Ways to Improve Your Homepage
It’s easy to overlook important information that your website visitors may need when they first arrive to your homepage. While landing pages are helpful in guiding searchers to your site, eventually even these folks will find themselves on your homepage. … Continue reading
Posted in Articles, User Centered Design
Tagged conversions, copywriting, Marketing, Usability
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