In this week’s Search Engine Land “Just Behave” column, you’ll find an article I wrote called Of Conversations And Conversions. Using real life examples, I hope to illustrate the power of conversation as it relates to conversions. Funnily enough, at least several times a week, someone will ask me to “prove” usability counts. They only want to pay for search engine marketing and put up Facebook. They don’t want to hear about ease of use, understandability, memorability and how theRead more…
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