Tag: smx east 2009

I am scheduled to speak at SMX East in New York City, October 5, in the Analytics & Conversion, “Increasing Conversions Through Better Usability” afternoon session. There are several questions I’m commonly asked by web site owners, friends or prospective clients. One of them is, “Can you prove that usability improvements increase conversions?” Yes. In nearly every case that comes to me for help, they don’t have a site plan. Most of the money and time are spent figuring outRead more…