Did You Know?
Customers Don't Love You Because You Rank High
There are “best practices” for increasing conversions, whether it's PPC landing pages, shopping cart and forms, or any page on your web site intended to bring in revenue, traffic or referrals from satisfied customers.
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Tag Archives: seo
The Secret Wisdom of Search Engine Algorithm Chasers
I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web. You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was … Continue reading
Internet Marketing Awards and Contests Do Not Cover Entire Industry
Being recognized by one’s peers can be a happy moment. It’s far better than being ignored. But what happens when your name appears on a winner’s list and you don’t know why it got there? What about awards lists that … Continue reading
Posted in Internet, Marketing, SEO/M Industry General
Tagged awards, internet marketing, seo
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Information Architecture for SEO and Usability Slides
This is a bit longer than the version I delivered (I cut some slides). Slides are from my talk at SES Chicago 2009, Successful Site Architecture session. Information Architecture for SEO and UX View more presentations from Kim Krause Berg.
