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Customers Don't Love You Because You Rank High
There are “best practices” for increasing conversions, whether it's PPC landing pages, shopping cart and forms, or any page on your web site intended to bring in revenue, traffic or referrals from satisfied customers.
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Tag Archives: seo
My Response to an UnSolicited Letter from Yet Another SEO Rip-Off
In 1996 I published an article about SEO rip-offs, where I exposed the ways in which they commit fraud. I wrote it because the company I worked for signed up for services that I needed to re-do myself and repair … Continue reading
Posted in Search Engine Optimization, SEO/M Industry General
Tagged search engine, seo, seo fraud
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How to Give Your Web Site The Special Stuff for Success
I love to write for the Just Behave usability and seo column at Search Engine Land. Every month we have a deadline and each time I hit a brick wall with no idea what to write about. And then…the stuff … Continue reading
Readings from Planet UX
Just plucking out some of the good stuff from my pile… Information Architects Are From Venus, SEOs Are From Mars Here are some common mistakes that SEO professionals make that can negatively affect a website’s search engine visibility and ROI… … Continue reading

