Tag: seo

I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web. You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today. The incentive behind algorithm chasers is to drive traffic to revenue generating web pages and to know that, search engines seek out what’s relevant to users and what motivates them to click, read or link.

Being recognized by one’s peers can be a happy moment. It’s far better than being ignored. But what happens when your name appears on a winner’s list and you don’t know why it got there? What about awards lists that name people you know don’t deserve to be there or there are exceptional people who were left off the list? I wrote about a contest in December that didn’t make sense to me. With today’s winners announcement for that contestRead more…

This is a bit longer than the version I delivered (I cut some slides). Slides are from my talk at SES Chicago 2009, Successful Site Architecture session. Information Architecture for SEO and UX View more presentations from Kim Krause Berg.

A look at the past year… I have likely forgotten something and if so, please let me know. Web Site Requirements Include Search Engine Marketing, page 43 of SES Magazine, Chicago Edition or on Clickz, Web Site Requirements: What to Include WebSite Magazine Moms in Business and Everyday Usability Everyday Usability – 14 Point Checklist for Success Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitorsRead more…

As I head into my 15 year (February 1995) of working in the web design, marketing and usability space, it has been this year that has been the most unique. What finally happened, after years and years of writing on the friendly relationship between SEO and Usability, is that the message is understood and gaining acceptance. I’ve been partnered with a select minority of forward thinking SEO’s for 6 or so years. It’s taken that long for the rest ofRead more…

When I started the Cre8pc blog, in 2002, blogging was nowhere as popular as it is today. Back then, blogging was still related to diaries and journals and often of a personal nature. Mine has evolved as trends change. Today, it’s the leading communication device that allows me to stay in touch with readers and friends. I used to post here every day and then a few days a week and now, if I’m lucky, a few times a monthRead more…

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