2009 Writings on SEO and UX by Kim Krause Berg
A look at the past year… I have likely forgotten something and if so, please let me know. Web Site Requirements Include Search Engine Marketing, page 43 of SES Magazine, Chicago Edition or on Clickz, Web Site Requirements: What to Include WebSite Magazine Moms in Business and Everyday Usability Everyday Usability – 14 Point Checklist for Success Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitors, but...
Read MoreA Quiet Historical Step for SES Chicago 2009
As I head into my 15 year (February 1995) of working in the web design, marketing and usability space, it has been this year that has been the most unique. What finally happened, after years and years of writing on the friendly relationship between SEO and Usability, is that the message is understood and gaining acceptance. I’ve been partnered with a select minority of forward thinking SEO’s for 6 or so years. It’s taken that long for the rest of the industry to catch on to...
Read MoreCre8pc Blog: Tank Not Empty Yet (Just Busy)
When I started the Cre8pc blog, in 2002, blogging was nowhere as popular as it is today. Back then, blogging was still related to diaries and journals and often of a personal nature. Mine has evolved as trends change. Today, it’s the leading communication device that allows me to stay in touch with readers and friends. I used to post here every day and then a few days a week and now, if I’m lucky, a few times a month. In some ways, I’ve just run out of things to write...
Read MoreLearning From Conference User Feedback
I spend most of my days in my office with 2 cats and 2 dogs as my office-mates, dual monitors and a laptop. For me, “talking” to people is all done virtually. When I tap into what’s happening in the industries I work in, the feedback is limited and based on my “friends” and “followers” living in the land of the Internet. This is one reason why I enjoy industry conferences. They get me out of the house and office. They’re far more exciting than...
Read MoreSearch Marketing and Social Media Camp This Weekend for $21
This weekend a special event takes place in Philadelphia for those who want to learn more about search engine marketing, web site usability and social media. It’s called Search Camp and Social Media Camp. For a small attendance fee of $21 (no catch. That’s all it is!), you get a weekend at Temple University with a small group of like-minded folks and experienced speakers. There are 5 time slots, beginning at 10am, with 4 choices of sessions to pick from. The last one ends at...
Read MoreThe Have’s and Have-Not’s Fight in the SEO Industry
Recently I received an email by a company pitching their new product. I get these nearly every day. Sometimes they arrive specifically to me and address me by name. The one that came the other day was quite different. The email came addressed to 51 people in the SEO industry, each one of them assigned a number. The email began, “Dear SEO Consultants”. I recognized most of the names on the list by their email addresses. The content regarded an RFP on how they could advertise their...
Read MoreSEO is Not “Voodoo”
A guest post by an anonymous writer appeared in TechCrunch, called The Time Has Come To Regulate Search Engine Marketing And SEO. Anytime I hear about regulating search engine marketing, I go to see the street brawl. The article focused on how evil Google, as the lKing of search engines, is. The writer makes valid points about how the search engine works and how ill advised it is to worship the Google god, because it can grant you a kingdom one day, and destroy your business just as swiftly...
Read MoreSearch Usability and Social Networking Reads and Discussions
I have a meeting to get to but wanted to share my latest article for Search Engine Land, called The Impact Of The Internet On Human Behavior. Are we worn out with social media? Do we really suffer from Internet fatigue? I think the answers depend on several factors, such as your age, where you live, personality, income, work life and personal values. To be sure, Internet marketers are having a blast and can’t quite figure out what all the fuss is about. And yet, in private, some of them admit...
Read MoreGet Clear on Usability and SEO Requirements
I like to keep things simple. I’ve found that when it comes to search engine marketing, usability, accessibility and user experience web design, the fear of doing something wrong can paralyze project momentum. I was asked, What new technologies adversely affect usability today? I replied, Any technique or technology that interferes with a user task is not recommended. Simple, right? Not so fast. In a perfect world (and with any smart business), putting a business online requires thought...
Read MoreUsability and SEO are Worth Paying Well For
I get all excited when I write up free quotes and proposals. It takes a chunk of time to put together a plan, estimate the hours, plan for sub-contractors if needed and their fees, figure their project into my timeline and review their web site to make sure I allow enough time to meet their needs. So when an RFQ is ignored or refused, that time is gone forever and I have nothing to show for it. I have a friend who spent literally weeks and her vacation trying to come up with a proposal for a...
Read MoreThe UX and SEO Connection For Our Changing Times
If you’re seeking signs of hope or signals for where to put your time, money and energy for your online business, I have some direction to pass along. The convergence of Internet Marketing and User Experience design is where the action is. Peter DaVanzo has conducted an interview with Mike Grehan that contains nuggets of gems and insights by someone who has devoted the past decade to looking under search engine hoods. Mike Grehan Interview offers Mike’s perspective on what’s...
Read MoreThe Future of SEO is Digital Assets and Conversions Tracking – SES NYC
I’m in NYC for Search Engine Strategies today and tomorrow, to cover sessions for Search Marketing Gurus. The first session I attended was covered by myself and another SMG blogger, so I’m posting my notes here instead. The topic today was part of the “Search and the Future” Track and was called “SEO: Where to Next”. It was moderated by Mike Grehan of Acronym Media. Panelists were: Marcus Tandler, Creativity in Action Bill Hunt, Global Strategies...
Read MoreUsability and SEO – Let’s Make an Exceptional Web Site, Shall We?
In the space of a few days, two separate articles were published on the same topic, but from different perspectives. The writers discuss Usability/User Experience, Project Management and Search Engine Marketing practices, where they collide or fit like a glove. Each article is eye opening for those of you who work in enterprise development. You know the politics and difficulties in something as basic as communication between departments and the different skills and practices brought to the...
Read MoreSEMMY Nominee, Miriam Ellis, Contacted for Interview
It’s the kind of action any contest nominee might wish for – being noticed and then interviewed. SEO Igloo’s Miriam Ellis wrote Seeing With Web Designer Eyes – 9 Evident Errors that was nominated for a 2009 SEMMY. The article caught the attention of Laura Leopard of Leopard Solutions from New York. Subsequently, 2 interviews followed. Miriam tells the story in Watch An Interview With Web Designer, Miriam Ellis. Miriam, a professional Internet Marketer and Moderator...
Read MoreChicago SES 08 – Creating Momentum With Organic SEO and Persuasive Usability Heuristics
My presentation at Chicago SES 2008 was a bit awkward due to the fact that I chose a different font style, that when loaded on a different computer for our panel, did not render properly. What appeared were a series of empty blue boxes. I know my stuff, but I didn’t feel in sync with my brain and felt many points I wanted to make were missed. In addition to that, we were a panel of 5 and limited to 8-10 minutes. That forces us to be rushed and graze a topic rather than delve into...
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