Tag: seo

I’m an information junkie with a gigantic range of topics I follow – some of which might surprise you, so I don’t share THAT. Here are some of my recommended reads because they impressed me and taught me something new. By the way, did you know that if you press on a BlueJay’s blue wing, the color disappears? That’s because they have no pigment in their feathers and the blue is the play of light on their wings. In noRead more…

Have you ever wondered if search results would change if you were behind the control of the wheel of a search engine? Would keywords matter to you? Would your index of sites look and perform differently? Believe it or not, this is the subject of  various research. I wrote about it for Search Engine Land, in today’s column, called How Human Factors May Affect Information Indexing And Retrieval. Here are some parts of the article: If you were to askRead more…

The search engine optimization industry is known to rally around a fallen comrade one moment and in the next instant, eat one of its own. It’s considered a mercy killing needed to save SEO reputations. It’s never a good idea for an SEO to try and fool another SEO – or a few hundred thousand of them. We’ve seen the dramatic rise, fall and crash of several SEO companies and individuals. Some have managed to return from the dead butRead more…

In 1996 I published an article about SEO rip-offs, where I exposed the ways in which they commit fraud. I wrote it because the company I worked for signed up for services that I needed to re-do myself and repair the damage from. While I received death threats and angry emails for exposing those people, (I never mentioned any names, just practices), I have no problem calling out those who give search engine optimization and marketing a bad reputation byRead more…

I love to write for the Just Behave usability and seo column at Search Engine Land. Every month we have a deadline and each time I hit a brick wall with no idea what to write about. And then…the stuff just comes. Today’s article is called It’s A Fatal Mistake To Copy Successful Web Sites, I relate a true experience. During the Q & A part of a session at a search marketing conference in which I spoke, someone askedRead more…

Just plucking out some of the good stuff from my pile… Information Architects Are From Venus, SEOs Are From Mars Here are some common mistakes that SEO professionals make that can negatively affect a website’s search engine visibility and ROI… Decisiveness and Search: Two Different Strategies A new study out of Wesleyan University explores the actual cognitive mechanisms of decisiveness. This has direct implications for search marketers, because every time we use a search engine, we’re forced to make decisionsRead more…

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