Cre8pc Web Site Reviews on Sale
In this, the season of giving, and because web site reviews are so popular, I’m offering the chance to get your site review for just $82.50, on a first come, first serve basis. What Do You Get? A full written report emailed to you in PDF format. Screenshots with notes, suggestions, etc. Fast turnaround. Input on usability, understandability, conversions, calls to action, persuasive design Feedback on information architecture and navigation Organic on page search engine optimization...
Read MoreOpportunity: Three Deep Discounted UX/SEO Services
It’s time to run some specials again! This time I created three custom site reviews designed for different goals and budgets. Homepage Only Usability Review – $125 Discover how your most important web page is performing by investing in this very affordable review. If your conversions are not what you expect, sometimes the problem starts with your homepage. If your homepage is performing fairly well, what else can you do to enhance your customers’ experience? Do you need a little...
Read MoreBlended Usability and SEO Practices a Hit
Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way past my deadline. Turns out, it was a hit. I’d been pondering lately how hard it can be to describe what online marketers and web site designers and developers do for a living. Ask 10 of us what we do and you’ll get...
Read MoreWebcast: How User Centered Web Design Techniques Enhance Online Marketing
The recorded version of How User Centered Web Design Techniques Enhance Online Marketing is live and available to listen to anytime for free. Presenter: Kim Krause Berg, UX Manager, LiBeck Integrated Marketing Slideshare version or Listen to original recorded...
Read MoreFree Webcast on Usability and Search Engine Marketing
I’m about to try something new and I’m very excited! Having attended several webinars and webcasts presented by my industry peers, I was invited to do one myself for the American Marketing Association. You Are Invited! How User Centered Web Design Techniques Enhance Online Marketing How User Centered Web Design Techniques Enhance Online Marketing is completely free. I’ll do a 40 minute training with slides that contain how-to, tools and book recommendations, followed by...
Read MoreSearch Engines Are Like Home Delivery Trucks
While thinking about recent news surrounding the latest algorithm changes Google made and pondering something Matt Cutts has been saying about search, a picture came to my mind of a Google person arriving at my house delivering search results all packaged up for just me. The only thing missing was a little card. Perhaps someday search will be so intimately tuned in to us that such a personalized delivery of information will be possible. Of course, to do this, we’ll give up our privacy...
Read MoreUX and SEO Blog and Web Finds
I’m an information junkie with a gigantic range of topics I follow – some of which might surprise you, so I don’t share THAT. Here are some of my recommended reads because they impressed me and taught me something new. By the way, did you know that if you press on a BlueJay’s blue wing, the color disappears? That’s because they have no pigment in their feathers and the blue is the play of light on their wings. In no particular order: LOVED this! It’s a 25...
Read MoreGiving Searchers Control of Search Engine Indexing
Have you ever wondered if search results would change if you were behind the control of the wheel of a search engine? Would keywords matter to you? Would your index of sites look and perform differently? Believe it or not, this is the subject of various research. I wrote about it for Search Engine Land, in today’s column, called How Human Factors May Affect Information Indexing And Retrieval. Here are some parts of the article: If you were to ask a search engine marketer what their...
Read MoreWhen an SEO Expert is Not an SEO Expert
The search engine optimization industry is known to rally around a fallen comrade one moment and in the next instant, eat one of its own. It’s considered a mercy killing needed to save SEO reputations. It’s never a good idea for an SEO to try and fool another SEO – or a few hundred thousand of them. We’ve seen the dramatic rise, fall and crash of several SEO companies and individuals. Some have managed to return from the dead but they’re a mere sliver of their...
Read MoreMy Response to an UnSolicited Letter from Yet Another SEO Rip-Off
In 1996 I published an article about SEO rip-offs, where I exposed the ways in which they commit fraud. I wrote it because the company I worked for signed up for services that I needed to re-do myself and repair the damage from. While I received death threats and angry emails for exposing those people, (I never mentioned any names, just practices), I have no problem calling out those who give search engine optimization and marketing a bad reputation by continuing the practices of con artistry,...
Read MoreHow to Give Your Web Site The Special Stuff for Success
I love to write for the Just Behave usability and seo column at Search Engine Land. Every month we have a deadline and each time I hit a brick wall with no idea what to write about. And then…the stuff just comes. Today’s article is called It’s A Fatal Mistake To Copy Successful Web Sites, I relate a true experience. During the Q & A part of a session at a search marketing conference in which I spoke, someone asked why we don’t all just copy Amazon’s web site. ...
Read MoreReadings from Planet UX
Just plucking out some of the good stuff from my pile… Information Architects Are From Venus, SEOs Are From Mars Here are some common mistakes that SEO professionals make that can negatively affect a website’s search engine visibility and ROI… Decisiveness and Search: Two Different Strategies A new study out of Wesleyan University explores the actual cognitive mechanisms of decisiveness. This has direct implications for search marketers, because every time we use a search engine,...
Read MoreThe Secret Wisdom of Search Engine Algorithm Chasers
I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web. You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today. The incentive behind algorithm chasers is to drive traffic to revenue generating web pages and to know that, search engines seek out what’s relevant to users and what motivates them to click, read or...
Read MoreInternet Marketing Awards and Contests Do Not Cover Entire Industry
Being recognized by one’s peers can be a happy moment. It’s far better than being ignored. But what happens when your name appears on a winner’s list and you don’t know why it got there? What about awards lists that name people you know don’t deserve to be there or there are exceptional people who were left off the list? I wrote about a contest in December that didn’t make sense to me. With today’s winners announcement for that contest came a viable...
Read MoreInformation Architecture for SEO and Usability Slides
This is a bit longer than the version I delivered (I cut some slides). Slides are from my talk at SES Chicago 2009, Successful Site Architecture session. Information Architecture for SEO and UX View more presentations from Kim Krause...
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