Tag: seo

Kim at Pubcon

For the nearly 20 years that I have been building, optimizing and testing websites, there are always those people who think I’m a weeny who knows nothing. This recent testimonial, written by a someone I have known for a long time, came as a surprise.  I know what makes a website work for ALL people, not just those who own the site.  I am the only person that I know of trained in SEO, UX, IA, Accessibility and software QARead more…

Slide from a talk

If you know me, you are aware that I have been doing what I call Holistic Usability and SEO since the year 2000.  From the moment I combined the two practices, I became a black sheep. Search engines are all about the user experience.  It is, and was, all they could do to discover how we want our information delivered to us.  Yahoo! was one of the, if not the first, to implement what later became known as taxonomies, whereRead more…

Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way past my deadline. Turns out, it was a hit. I’d been pondering lately how hard it can be to describe what online marketers and web site designers and developers do for a living. Ask 10 of us what we doRead more…

The recorded version of How User Centered Web Design Techniques Enhance Online Marketing is live and available to listen to anytime for free. Presenter: Kim Krause Berg, UX Manager, LiBeck Integrated Marketing Slideshare version or Listen to original recorded webcast.

I’m about to try something new and I’m very excited! Having attended several webinars and webcasts presented by my industry peers, I was invited to do one myself for the American Marketing Association. You Are Invited! How User Centered Web Design Techniques Enhance Online Marketing How User Centered Web Design Techniques Enhance Online Marketing is completely free. I’ll do a 40 minute training with slides that contain how-to, tools and book recommendations, followed by Q&A. Wed, Jun 15, 1 -2Read more…

While thinking about recent news surrounding the latest algorithm changes Google made and pondering something Matt Cutts has been saying about search, a picture came to my mind of a Google person arriving at my house delivering search results all packaged up for just me. The only thing missing was a little card. Perhaps someday search will be so intimately tuned in to us that such a personalized delivery of information will be possible. Of course, to do this, we’llRead more…

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