Posts tagged as:

seo

My Response to an UnSolicited Letter from Yet Another SEO Rip-Off

March 11, 2010

In 1996 I published an article about SEO rip-offs, where I exposed the ways in which they commit fraud. I wrote it because the company I worked for signed up for services that I needed to re-do myself and repair the damage from.
While I received death threats and angry emails for exposing those people, (I [...]

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How to Give Your Web Site The Special Stuff for Success

February 26, 2010

I love to write for the Just Behave usability and seo column at Search Engine Land. Every month we have a deadline and each time I hit a brick wall with no idea what to write about. And then…the stuff just comes.
Today’s article is called It’s A Fatal Mistake To Copy Successful Web [...]

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Readings from Planet UX

February 12, 2010

Just plucking out some of the good stuff from my pile…
Information Architects Are From Venus, SEOs Are From Mars
Here are some common mistakes that SEO professionals make that can negatively affect a website’s search engine visibility and ROI…
Decisiveness and Search: Two Different Strategies
A new study out of Wesleyan University explores the actual cognitive mechanisms of [...]

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The Secret Wisdom of Search Engine Algorithm Chasers

January 29, 2010

I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web.
You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today.
The incentive behind algorithm chasers is to drive traffic to revenue generating web pages [...]

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Internet Marketing Awards and Contests Do Not Cover Entire Industry

January 11, 2010

Being recognized by one’s peers can be a happy moment. It’s far better than being ignored. But what happens when your name appears on a winner’s list and you don’t know why it got there?
What about awards lists that name people you know don’t deserve to be there or there are exceptional people [...]

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Information Architecture for SEO and Usability Slides

December 17, 2009

This is a bit longer than the version I delivered (I cut some slides). Slides are from my talk at SES Chicago 2009, Successful Site Architecture session.
Information Architecture for SEO and UX
View more presentations from Kim Krause Berg.

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