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Kim Krause Berg, Web Site Usability/SEO/IA Consultant

Posts Tagged "Search Engine Marketing"

The Have’s and Have-Not’s Fight in the SEO Industry

Posted by on Jul 29, 2009 in SEO/M Industry General | 18 comments

Recently I received an email by a company pitching their new product. I get these nearly every day. Sometimes they arrive specifically to me and address me by name. The one that came the other day was quite different. The email came addressed to 51 people in the SEO industry, each one of them assigned a number. The email began, “Dear SEO Consultants”. I recognized most of the names on the list by their email addresses. The content regarded an RFP on how they could advertise their...

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Search Usability and Social Networking Reads and Discussions

Posted by on Jun 23, 2009 in Today's Finds | 3 comments

I have a meeting to get to but wanted to share my latest article for Search Engine Land, called The Impact Of The Internet On Human Behavior. Are we worn out with social media? Do we really suffer from Internet fatigue? I think the answers depend on several factors, such as your age, where you live, personality, income, work life and personal values. To be sure, Internet marketers are having a blast and can’t quite figure out what all the fuss is about. And yet, in private, some of them admit...

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Usability and SEO are Worth Paying Well For

Posted by on Jun 2, 2009 in Search Engine Optimization, Usability | 13 comments

I get all excited when I write up free quotes and proposals. It takes a chunk of time to put together a plan, estimate the hours, plan for sub-contractors if needed and their fees, figure their project into my timeline and review their web site to make sure I allow enough time to meet their needs. So when an RFQ is ignored or refused, that time is gone forever and I have nothing to show for it. I have a friend who spent literally weeks and her vacation trying to come up with a proposal for a...

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SEMMY Nominee, Miriam Ellis, Contacted for Interview

Posted by on Feb 11, 2009 in SEO/M Industry People | 1 comment

It’s the kind of action any contest nominee might wish for – being noticed and then interviewed. SEO Igloo’s Miriam Ellis wrote Seeing With Web Designer Eyes – 9 Evident Errors that was nominated for a 2009 SEMMY. The article caught the attention of Laura Leopard of Leopard Solutions from New York. Subsequently, 2 interviews followed. Miriam tells the story in Watch An Interview With Web Designer, Miriam Ellis. Miriam, a professional Internet Marketer and Moderator...

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The Key Ingredient for SEO and Web Design is True Passion

Posted by on May 12, 2008 in Inspiration, Search Engine Optimization | 1 comment

While presenting a class on web site usability in New York for Internet Marketing Ninjas Marketing Training, my husband was in the audience as cheerleader and teacher. I wasn’t connected at first and I could feel it. I wasn’t inspired. I had a feeling I wouldn’t be because the first part was the boring stuff I had to discuss, like business requirements. I said “um” 340 times. However, once I pulled up the screenshot of a web site I’m working on for an...

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