Tag: Search Engines

When Google went from being just another new search engine to the search engine, I couldn’t stop comparing the company to the cartoon series, Pinky and the Brain. In my mind, the conversation between Larry and Sergey was identical to the two lab mice: Larry: “Gee Sergey, what do you want to do tonight?” Sergey: “The same thing we do every night, Larry—try to take over the world.” For the cartoon, no matter what scheme Brain devised, the world wasRead more…

While thinking about recent news surrounding the latest algorithm changes Google made and pondering something Matt Cutts has been saying about search, a picture came to my mind of a Google person arriving at my house delivering search results all packaged up for just me. The only thing missing was a little card. Perhaps someday search will be so intimately tuned in to us that such a personalized delivery of information will be possible. Of course, to do this, we’llRead more…

If you’re seeking signs of hope or signals for where to put your time, money and energy for your online business, I have some direction to pass along. The convergence of Internet Marketing and User Experience design is where the action is. Peter DaVanzo has conducted an interview with Mike Grehan that contains nuggets of gems and insights by someone who has devoted the past decade to looking under search engine hoods. Mike Grehan Interview offers Mike’s perspective on what’sRead more…

When Google introduced page rank scores, the days of promoting anything because you simply liked it officially ended. Overnight, marketing became a case of “You rub my back and I’ll rub yours.” Is this working?
I don’t believe it is and I’ve never supported it because it immediately sets up conditions. Conditions segregate people. Conditions cause misunderstandings. Conditions may come with a price and then it becomes competitive, which may raise the price. By that time, marketing isn’t about what isRead more…

It’s past midnight and just as I begin to think I should get some sleep, I get word of this: Promote And Remove Buttons In Google at Cre8asiteforums. Google’s “JohnMu” weighs in on the discussion at Cre8asiteforums. Sooo, yes. I took screen shots. I can move my own web site up and down my SERPS pages. From Google SearchWiki Launches, Lets You Build Your Own Search Results Page SEO Implications? Google emphasizes that changes made in the SearchWiki interface willRead more…