Tag: Search Marketing

A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed to put a link to those instructions was the homepage. Therefore, should a visitor arrive via a search engine to a landing page within the web site, they were out of luck. No guidance, no interaction, no sale. I went Christmas shopping online for a computer armoire. I knew exactly whatRead more…

Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way past my deadline. Turns out, it was a hit. I’d been pondering lately how hard it can be to describe what online marketers and web site designers and developers do for a living. Ask 10 of us what we doRead more…

The only that pours slower than molasses is universal acceptance of how well search engine marketing and user experience design work together. How long have I been writing here on the topic? Eleven years. Five people actually get it. Interest in the Usability and SEO combo is growing but mostly from the search engine marketing camp. Some of the more famous of my friends in the SEO industry have been including usability audits with their services for years. A fewRead more…

Recently I received an email by a company pitching their new product. I get these nearly every day. Sometimes they arrive specifically to me and address me by name. The one that came the other day was quite different. The email came addressed to 51 people in the SEO industry, each one of them assigned a number. The email began, “Dear SEO Consultants”. I recognized most of the names on the list by their email addresses. The content regarded anRead more…

In 1995, when American Online (AOL) was my ticket to the whole world, I wanted to believe nobody was lying to me. In the groups I had joined to meet others with the same interests, I read every word and assumed every web site I visited was genuine. I was so dumb. Before long, every possible gizmo and gadget could make you rich, or so it was screamed from every web site owner who swore up and down they wereRead more…

Kalena Jordan and her husband celebrate their fourth year as founders of the Search Engine College. What began with a few courses and high hopes has evolved into an online school offering certification for SEO’s. Kalena had the forethought to include web site usability in her course lineup. Like my friend, Jill Whalen, whom I also credit as understanding years ago the importance of usability design and SEO, Kal wanted to make sure her students had access to usability basicsRead more…