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Customers Don't Love You Because You Rank High
There are “best practices” for increasing conversions, whether it's PPC landing pages, shopping cart and forms, or any page on your web site intended to bring in revenue, traffic or referrals from satisfied customers.
I promise you that after 17 years as a search engine marketer and persuasive design and user experience testing consultant, I bring powerful skills and solutions to give your web site an immediate conversions lift.
Here's a brief look at how I can help: Internet Marketing Ninjas Usability and User Interface Analyst.
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Tag Archives: Search Marketing
No Guidance, No Interaction, No Sale: Improving Internet Shopping Usability
A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed to put a link to those instructions was the homepage. Therefore, … Continue reading
Posted in Articles, Ecommerce, Persuasive Architecture, User Centered Design
Tagged Ecommerce, Search Marketing
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Blended Usability and SEO Practices a Hit
Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way … Continue reading
Top Ten Must Have Books on Usability and Search Engine Optimization
The only that pours slower than molasses is universal acceptance of how well search engine marketing and user experience design work together. How long have I been writing here on the topic? Eleven years. Five people actually get it. Interest … Continue reading
