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Kim Krause Berg, Web Site Usability/SEO/IA Consultant

Posts Tagged "peter morville"

Creatively and with Feeling….Explain IA

Posted by on Jan 13, 2010 in Information Architecture/IA |

Just for fun, let’s figure out what information architecture is. Heck, I gave a presentation on it and still have to sit and think about this. It’s like explaining how to make soup. The experience of the activity itself holds the true magic. The folks at the IA Institute, along with the esteemed Peter Morville, have dreamed up a contest called Explain IA hoping to “advance AND promote IA”. As recently as this weekend, while following a lead I got that a local company...

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IA, SEO & UX: $500 Won’t Fix This Mess

Posted by on Dec 3, 2009 in Cre8pc, SEO/M Industry General | 4 comments

True story. I was asked to quote on an SEO job for a web site completely built in Flash with AJAX and JavaScript for an extra added thrill. They had $500 to spend. Most of you would decline and so did I, but not before we got into a bit of a discussion when the agency insisted I was wrong about engines and Flash. For their company name, their site comes up in the number one spot. This, they say, is proof they rank well. They claim to be number one on their search term and claimed to be...

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