Tag: Marketing

Before you began a new web site design, did you pause for a moment and think about your goals?  When you first sat down to consider your plans, did you think about your business requirements?  Why do you want a web site? What do you hope to accomplish?  How will you do this? Web Site Requirements Some example business requirements may be: 1. Increase the amount of qualified Search Engine traffic. 2. Increase the number of new visitors (and perhapsRead more…

I’m an information junkie with a gigantic range of topics I follow – some of which might surprise you, so I don’t share THAT. Here are some of my recommended reads because they impressed me and taught me something new. By the way, did you know that if you press on a BlueJay’s blue wing, the color disappears? That’s because they have no pigment in their feathers and the blue is the play of light on their wings. In noRead more…

Have you ever wondered if search results would change if you were behind the control of the wheel of a search engine? Would keywords matter to you? Would your index of sites look and perform differently? Believe it or not, this is the subject of  various research. I wrote about it for Search Engine Land, in today’s column, called How Human Factors May Affect Information Indexing And Retrieval. Here are some parts of the article: If you were to askRead more…

Every once in awhile I long for the days when my sassy female search idol, Ms. Dewey, would tap on my monitor asking where where I was. Today was one of those days. If you remember, Ms. Dewey as a viral marketing campaign started by Microsoft 3 years ago this month. The site was an experimental interface for Live Search. It didn’t take searchers long to discover you could prompt her to say and do naughty, silly things with certainRead more…

In this week’s Search Engine Land “Just Behave” column, you’ll find an article I wrote called Of Conversations And Conversions. Using real life examples, I hope to illustrate the power of conversation as it relates to conversions. Funnily enough, at least several times a week, someone will ask me to “prove” usability counts.  They only want to pay for search engine marketing and put up Facebook.  They don’t want to hear about ease of use, understandability, memorability and how theRead more…

I’m sometimes referred to as being a “marketer”. When this happens, I immediately know the person hasn’t done their homework on my work. For sure, they’ve never met me. Because if they had, they’d know I have no sales gene in my DNA whatsoever. What I was, in the years 1996 – 2002, was an SEO and User Interface Engineer. This unique combination of skills and work experience enabled me to understand how to make web pages indexed by invisibleRead more…

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