Tag: Information Architecture/IA

Two hurdles web designers face when designing web sites are how to setup the information architecture and from there, create easy to understand navigation. Hopefully, an easy to understand navigation scheme also means easy to use. But, should we really have to THINK about navigation? I don’t want to. I want to be able to scan words that tell me where I am, where to go, what happens when I get there, and why I should take a few extraRead more…

Have you ever sat around a large table with a group of people working on a giant jig saw puzzle? Some people are really good at it. They understand the puzzle. Others are content to find border pieces. It takes patience. It brings the group together while they put it all together. What if you have the chance to build your own house? You’ll hire an architect who listens to your goals, likes, dislikes and dreams. From that a planRead more…

As I head into my 15 year (February 1995) of working in the web design, marketing and usability space, it has been this year that has been the most unique. What finally happened, after years and years of writing on the friendly relationship between SEO and Usability, is that the message is understood and gaining acceptance. I’ve been partnered with a select minority of forward thinking SEO’s for 6 or so years. It’s taken that long for the rest ofRead more…