Tag: Ecommerce

Holiday Conversions Tip

Still looking for last minute ideas to increase your ecommerce sales?  Fresh ideas? Are you sure you covered every possible persuasive design angle for your holiday promotions? This past Tuesday Shawna Seigel interviewed me during her regular show, eCom Experts.  In addition to the suggestions and examples from the broadcast, I offered a free Holiday Conversions Tips free document download. Listen to the Podcast You can listen to the entire show: E commerce Site Conversions and Providing a Holiday ConversionRead more…

Check out today’s eCom Experts show at WebmasterRadio.FM today at 2 pm EST where I will be interviewed by Shawna Seigel. Topic: Holiday Tips for Increased Conversions I will be offering a Free 6 page PDF download of Holiday Conversions Tips to listeners.

Book Cover

I have been applying Holistic Usability and SEO practices for 13 years because the combination is powerful for building successful websites. Now, there is a book about it. The Secret to Natural Website Conversions, by Kim Krause Berg Natural text is an affordable Internet marketing practice that any type of web site owner can implement and yet an enormous number of websites ignore it in lieu of sliders, images and CSS3 navigation. With under five seconds to make a connection withRead more…

A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed to put a link to those instructions was the homepage. Therefore, should a visitor arrive via a search engine to a landing page within the web site, they were out of luck. No guidance, no interaction, no sale. I went Christmas shopping online for a computer armoire. I knew exactly whatRead more…

If your web site contains images of products, what is the best way to present those pictures? Is “click to enlarge” the only step to take for an alternative view? Here are some ideas to jazz up your product images: 1. Get close up shots. If you sell boots, offer a way to see the tread. If you sell handmade jewelry, show the types of clasps. 2. If you sell earrings, do you offer it in a variety of hooksRead more…

I get all excited when I write up free quotes and proposals. It takes a chunk of time to put together a plan, estimate the hours, plan for sub-contractors if needed and their fees, figure their project into my timeline and review their web site to make sure I allow enough time to meet their needs. So when an RFQ is ignored or refused, that time is gone forever and I have nothing to show for it. I have aRead more…

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