Did You Know?
Customers Don't Love You Because You Rank High
There are “best practices” for increasing conversions, whether it's PPC landing pages, shopping cart and forms, or any page on your web site intended to bring in revenue, traffic or referrals from satisfied customers.
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Tag Archives: Ecommerce
No Guidance, No Interaction, No Sale: Improving Internet Shopping Usability
A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed to put a link to those instructions was the homepage. Therefore, … Continue reading
Posted in Articles, Ecommerce, Persuasive Architecture, User Centered Design
Tagged Ecommerce, Search Marketing
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Ten Ways to Improve Product Images
If your web site contains images of products, what is the best way to present those pictures? Is “click to enlarge” the only step to take for an alternative view? Here are some ideas to jazz up your product images: … Continue reading
Posted in Ecommerce, User Centered Design
Tagged Ecommerce, images, online sales, products, video
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Usability and SEO are Worth Paying Well For
I get all excited when I write up free quotes and proposals. It takes a chunk of time to put together a plan, estimate the hours, plan for sub-contractors if needed and their fees, figure their project into my timeline … Continue reading
Posted in Search Engine Optimization, Usability
Tagged Ecommerce, Search Engine Marketing, seo, Usability, web sites
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