Tag: conversions

Check out today’s eCom Experts show at WebmasterRadio.FM today at 2 pm EST where I will be interviewed by Shawna Seigel. Topic: Holiday Tips for Increased Conversions I will be offering a Free 6 page PDF download of Holiday Conversions Tips to listeners.

Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way past my deadline. Turns out, it was a hit. I’d been pondering lately how hard it can be to describe what online marketers and web site designers and developers do for a living. Ask 10 of us what we doRead more…

It’s easy to overlook important information that your website visitors may need when they first arrive to your homepage. While landing pages are helpful in guiding searchers to your site, eventually even these folks will find themselves on your homepage. Everyone has the same basic questions. These questions revolve around Who, Where, What, When, Why and How. Answering them is fun, and not as obvious as you might believe. Using them as guides for credibility, trust, persuasiveness and desirability isRead more…

I’m about to try something new and I’m very excited! Having attended several webinars and webcasts presented by my industry peers, I was invited to do one myself for the American Marketing Association. You Are Invited! How User Centered Web Design Techniques Enhance Online Marketing How User Centered Web Design Techniques Enhance Online Marketing is completely free. I’ll do a 40 minute training with slides that contain how-to, tools and book recommendations, followed by Q&A. Wed, Jun 15, 1 -2Read more…

Before you began a new web site design, did you pause for a moment and think about your goals?  When you first sat down to consider your plans, did you think about your business requirements?  Why do you want a web site? What do you hope to accomplish?  How will you do this? Web Site Requirements Some example business requirements may be: 1. Increase the amount of qualified Search Engine traffic. 2. Increase the number of new visitors (and perhapsRead more…

Here is a tip for e-commerce web sites with shopping carts that indicate “Out of Stock” for items that are sold out. You may avoid cart abandonment by answering this question: “Are you getting in any more?” When testing shopping carts, I’m always happy to see a back-end that communicates product availability. It’s too frustrating to get to the end of the purchase process, submit the order and then receive an email that the item is unavailable. Using the exampleRead more…

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