Tag: captology

I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web. You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today. The incentive behind algorithm chasers is to drive traffic to revenue generating web pages and to know that, search engines seek out what’s relevant to users and what motivates them to click, read or link.

I have a meeting to get to but wanted to share my latest article for Search Engine Land, called The Impact Of The Internet On Human Behavior. Are we worn out with social media? Do we really suffer from Internet fatigue? I think the answers depend on several factors, such as your age, where you live, personality, income, work life and personal values. To be sure, Internet marketers are having a blast and can’t quite figure out what all theRead more…