Kim Krause Berg’s Cre8pc Usability and SEO Consulting Closes Up Shop

It’s official. I’m no longer offering any usability or search engine marketing consulting services, after a decade of performing customized services.

Kim in 1995

This picture was taken in 1995 for the first Cre8pc web site, hosted by AOL.

I came on the Internet web design scene in 1995 as a newly single, divorced mom of two young children. My story feels old now and retold many times. The short version is that I had no job, had to move out of my house since I couldn’t afford to stay there, refused child support and alimony and otherwise chose a nearly impossible path with nothing but a deep belief in myself. I lost the respect of many people, who felt I was crazy and not being responsible.

Kim and Stefan

Stefan was 3 years old when I first started out. He’s now almost 19 and a college freshman, heading for the US Marines.

A friend gave me a 25 megahertz 287 PC. I got a 9600 baud external modem and an AOL account. I lived off some financial help from my sister (thank goodness) briefly, while teaching myself web design and web site promotion every second I wasn’t being a mom. Early in the following year, I was hired to design and maintain 13 web sites for a high-tech magazine publisher, beating out a very good programmer.

The first version of Cre8pc was launched in 1996 but had an AOL domain. In 1997, Cre8pc.com was its own domain and the site’s purpose was to be my dump of everything I was learning. People found it and used the information to teach themselves. In 1998, I launched the Cre8pc Web Site Promotion club, which was morphed into Cre8asiteforums in 2002.

Kim and Arielle

My daughter, Arielle, was in first grade. She’s now 21 and graduates from Kutztown University in December.

That was also the same year I left my dream job at VerticalNet in their third round of layoffs during the dotcom crash. Within 6 hours of coming home the day I was laid off, I was sub-contracted to AT&T Worldnet for usability and web design work on a large application. I was officially on my own.

This past year was in many ways harder than 1995. The industries I work in are extremely competitive. I’ve watched people and companies come and go and change. I knew exactly what I needed to do next, but it meant making the painful decision to close my consulting business.

Kim and Eric

I remarried in 2004. Eric and I have been friends for over 20 years. When I got my first 286 PC, he was the one who upgraded it to a 386, then 486, and then finally, “Kim, you need a bigger computer.”

What’s Next?

If you heard I’m going to PubCon in Vegas in two weeks, you may sense I’m not going to disappear. Next week I’m finally permitted to go public on the next phase in my career.

It’s big.

Thanks for the ride.

With love,
Kim “Cre8pc”

Kim Berg

If you see a chance, take it.
I am.

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Advanced Web Design – Motivation

For my friends who devour case studies in Human Factors and new thinking in web design, here are some of my more recent finds.

Service Design

Elements that comprise Service Design as a discipline.

Introduction to the Fundamentals of Motivation

There is little escaping the fact that our motivations or how we explain and conceptualise them digs deeper into our own psyche and that of our societies than very often as designers we are prepared or entitled to look. Furthermore, if Design Thinking and Service Design hold the key to solving larger more complex social problems as (Burns, Cottam, Vanstone, & Winhall, 2006), Brown (2009), Martin (2009), Loevlie (2009) and Miller and Rudnick (2009) have claimed, do we need to start being more capable and comfortable at asking those questions and visualising and conceptualising the responses?

Motivational Design Personas

I want to understand what motivates people’s behaviour in relation to their use of products, systems and services. I feel designers have a duty to better support individuals motivational capabilities. The first phase of beginning to synthesise and communicate this has seen me draft some early personas of motivated behaviour.

Hopefully you will recognise some of the attitudes and motivational states represented as well as levels of engagement that these personas are supposed to represent. As most designers are aware personas are a fantastic tool for visualising users and service stakeholders behaviour.

Posted in Recent, Today's Finds, Usability, User Centered Design, Web Design | Comments Off

Feedburner is Dead

Update from John Mueller from Google – “5:09 PM
It’s still up and running – the counts are being worked on. We use it on all our blogs as well :-) ?”

Bye Feedburner. It was fun.

If you didn’t get the memo or have the ability to read Google’s universal mind, their free RSS and email subscription service is no longer available.
Cre8asiteforums Moderator, Barry Welford, sounded the alert:


Your Feedburner Subscriber Stats = 0 :should You Worry?

We’re seeking alternatives to Feedburner in that thread.

Posted in Recent, Social Networking & Marketing, Today's Finds | Tagged , , , | Comments Off