My new yellow brick road.
On October 1, 2012 I began working for Internet Marketing Ninjas and retired Cre8pc.com from taking on new client work. It’s been a whirlwind of activity ever since.
Deciding what to do with Cre8pc has been a struggle because I didn’t know how to use it in my new life as an employee for someone else. This site was once how I moonlighted at night as a freelancer in SEO after working full-time during the day as a user interface engineer for two large corporations. This time I’m lucky if I have time to eat or sleep, let alone freelance.
The Mysterious World of Usability
I’ve reviewed, audited and tested hundreds and hundreds of web sites by now. In fact, I did so much secret “white label” projects on an NDA basis that I lost count of how many famous sites I had input in, and they never knew it. I’ve worked on web sites of all sizes, verticals, industries, and bartered for local site work where in return for helping a local person or business get a site up, I get massage therapy, grand artwork, discounts and nice thank you notes.
No matter what type of web site I work on, each one has the exact same problem. They invest in web site promotion but not web site design. Sometimes I wonder if advertisers will ever make an attempt to satisfy the people they target. All the money funneled into PPC, ads, adsense, paid links, sponsored positions, Facebook ads, local search directories, SEO for rank and keyword research is only as good as the landing page people find themselves on. If a homepage, product page, category page, video or online application, like hotel bookings or a saved shopping cart, are not designed to carry out the promise that brought the searcher there, what is the point?
