Developing Requirements Documentation for Your Web Site

January 29, 2010

When I brought up the topic of requirements gathering and documentation during a talk at SMX East last year, I was stunned at the positive response that followed.
Clearly, not enough attention on web site planning is discussed or taught. Segments are, such as the navigation or content. User interface is debated. Goals are [...]

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The Secret Wisdom of Search Engine Algorithm Chasers

January 29, 2010

I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web.
You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today.
The incentive behind algorithm chasers is to drive traffic to revenue generating web pages [...]

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Usability 14-Point Checklist for Success is SEMMY Finalist

January 25, 2010

The article I wrote last year for Website Magazine made the SEMMY Finals in the Design and Usability category. It’s time now for readers to vote on the 4 articles chosen by judges.
The article is Everyday Usability – 14-Point Checklist for Success
User behaviors change and evolve and it’s up to website owners to adapt. [...]

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User Experience Supports Findabilty and Usability

January 21, 2010

I’m always asked how to explain web site usability and why a site owner should bother investing in user experience design. What would make an impact on users?
Understanding, in-depth, who web site visitors are is a good place to start.
When we use the Web, we agree to an Internet, computer based experience. We may [...]

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Cre8pc Article Nominated for a SEMMY

January 19, 2010

I keep forgetting to mention, that despite interrogating the founder of the SEMMYS, they somehow managed to nominate one of my articles.
While the SEMMY awards are targeted to the search marketing industry, there is a Design and Usability category. It is there that an article I wrote for Website Magazine, called Everyday Usability – [...]

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Ten Ways to Improve Product Images

January 18, 2010

If your web site contains images of products, what is the best way to present those pictures? Is “click to enlarge” the only step to take for an alternative view?
Here are some ideas to jazz up your product images:
1. Get close up shots. If you sell boots, offer a way to see the [...]

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