Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, Search Camp Philly, Podcamp Philly
Member: American Society for Information Science and Technology (ASIS&T) Information Architecture Institute Usability Professionals Association (UPA)
Kim Krause Berg, Usability and User Interface Analyst, Founder and Administrator, Cre8asiteforums
The Early Years 1995 – 2000
Back in when web sites had no background color, before cell phones, DVDs, and 200 cable stations, Kim began to teach herself HTML. It was 1995, everything was topsy turvy with divorce, not having a job, refusing child support and alimony and having two young children. Her first web site in 1996 was the place for experimenting and sharing with other webmasters online. She had tiny portfolio but it didn’t matter. She was hired to design and promote web sites after her very first job interview. Cre8pc.com was launched in 1997, with a real domain and host instead of using the many free services available. The site offered search engine optimization and web design resources gathered and tested while working as Webmaster for the technical magazine publishing company who had hired her.
Hired for one web site, in less than two years she was in charge of the design, maintenance and promotion of 13 web sites using the fun HotDog software to handcode them. During the years of 1997 to 2002 Kim worked full-time during the day and freelanced at night from home in search engine optimization (SEO). In 1998 she started the Cre8pc Website Promotion Club in Yahoo! and co-moderated the Home and Small Business Club, where she gained a reputation for helping people and making SEO and search engines easy to understand.
Hired by Unisys and later VerticalNet in 2000, Kim worked as a User Interface Engineer. While at VerticalNet she was trained in Human Factors and also Internet Software Application Testing. Kim developed their proprietary testing methods for software usability testing, as well as she brought her experience with search engines into each project. She was also mentored in accessibility. Still a single mom, she continued to freelance in SEO for some famous web sites and continued volunteering advice in her club and other forums.
2001 – 2012
During the dot-com crash of 2001, Kim was laid off from VerticalNet and within 6 hours was hired by AT&T WorldNet as a sub-contractor to test a proprietary Internet application. Cre8pc services expanded to include SEO and usability, accessibility and application testing. In August 2002 the old Cre8pc Web Site Promotion club got a new name and software. Known from then on as Cre8asiteforums, it quickly became one of the leading SEO forums on the Internet and the first to begin spreading the importance of web site usability.
Kim’s legacy and work has always been focused on the human experience, whether it be for the marketing side or web design side. Her proprietary site audit testing combined cognitive walkthrough and heuristic evaluation methodologies, task-based set-up, mental models, user personas, user funnels, landing page conversions, functional testing, information architecture and more. She’s always intuitively understood how search engine marketing and user experience combine for a powerful web site experience, as well as offering better returns on investments.
Everything took a major turn when Kim put Cre8asiteforums up for sale and made an attempt to leave the SEO industry that was her foundation. Jim Boykin, CEO of Internet Marketing Ninjas, not only purchased the forums, but hired Kim to continue to be its administrator. In addition, he gave her a position with the company as their Usability and User Interface Analyst, where she provides usability conversion audits and other testing, and is assisting in the development of Human Factors services that benefit search marketing strategies.
When she is not writing, speaking, training, blogging, and working, Kim is an avid reader on all of life’s mysteries. She’s still upset that FarScape was cancelled, loves British comedy, devoured every Game of Thrones book and has seen every NCIS episode at least 4 times. She remarried in 2004 and became Kim Krause Berg.
Additional Biographical Information – Kim Krause Berg, Internet Marketing Ninjas Bio
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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 15 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.