Category: Why Usability?

Sooner or later the one last hope for a successful web site design is slashed by managers who, frankly, have no freaking idea what they’re doing.  People don’t use web sites. Bots do! And with visions of search engine bots dancing in their heads, they ride into  budget meetings like Knights fighting for Camelot, swearing allegiance to shareholders and the mighty King CEO.  Because, you see, throwing money on PPC campaigns is sorta like sprinkling fairy dust across the landRead more…