Category: Web Design

As I head into my 15 year (February 1995) of working in the web design, marketing and usability space, it has been this year that has been the most unique. What finally happened, after years and years of writing on the friendly relationship between SEO and Usability, is that the message is understood and gaining acceptance. I’ve been partnered with a select minority of forward thinking SEO’s for 6 or so years. It’s taken that long for the rest ofRead more…

I would like to thank Intuit for their hard work in bringing me new clients. It came as quite a surprise that you support my web site usability and SEO services. Imagine my surprise when I flipped on the boob tube for several minutes while making tea from the comfort of my (very busy!) home office and there you were, all professional sounding like, with your (dare I say it?) sly and devious commercial to small biz web site ownerRead more…

I recently returned from a 10-day family excursion to Florida. Our last family vacation was 2 summers ago. Florida in the summer is not a logical choice, but I’m forced to squish in something between the end of baseball season, sacrificing some soccer and being back by the start of high school football camp. We also dragged along my college daughter, whose only moment of sanity was when we got to Sanibel Island. The plan was to visit friends andRead more…

Before you begin to build your web site, let’s pause for a moment and think about your goals. When you first sat down to consider your plans, did you think about your business requirements? Why do you want a web site? What do you hope to accomplish? How will you do this? How do you know if you remembered to include everything you’ll need to do? What do you want your web site to do? Some example business requirements mayRead more…

At nearly every conference where web design is discussed, site clinics are offered. At larger conferences, it takes courage to stand up in front of a room of a few hundred people and ask “experts” to tell you “what’s wrong” with your site. It’s an approach I’ve never stood behind and strongly dislike. For starters, sitting on a panel and being asked to explain problems for a web site is like trying to figure out how big your mutt willRead more…

I’m one of those persons that love books, bookstores, and stores like Office Max and Staples. I love the feel of a glossy paperback book cover, sight of rows of colorful pens, and am perfectly willing to spend 15 minutes figuring out the very best type of manila folders to buy. When I spoke on a Usability panel at SMX New York with Lance Loveday, I discovered he’d written a book called Web Design for ROI: Turning Browsers into BuyersRead more…

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