Category: Web Design

The only that pours slower than molasses is universal acceptance of how well search engine marketing and user experience design work together. How long have I been writing here on the topic? Eleven years. Five people actually get it. Interest in the Usability and SEO combo is growing but mostly from the search engine marketing camp. Some of the more famous of my friends in the SEO industry have been including usability audits with their services for years. A fewRead more…

While thinking about recent news surrounding the latest algorithm changes Google made and pondering something Matt Cutts has been saying about search, a picture came to my mind of a Google person arriving at my house delivering search results all packaged up for just me. The only thing missing was a little card. Perhaps someday search will be so intimately tuned in to us that such a personalized delivery of information will be possible. Of course, to do this, we’llRead more…

One of my tasks when performing web site usability audits is understanding the goals and objectives its owner has in mind for it. Typically I can tell from some designs this wasn’t out from the beginning, so here is a quick review. Get Organized When you first sat down to consider your plans, did you think about your business requirements?  Why do you want a web site? What do you hope to accomplish?  How will you do this? Some exampleRead more…

There was a line once from a TV commercial that went, “If you want to capture someone’s attention, whisper.” Such a method may not work on the Internet. Save Forums I was curious to find where the new generation of search engine marketers and website designers are these days. I also wanted to know if the talented and skilled among the new folks were helping out the industry by passing along accurate information. I asked because this was how weRead more…

The article I wrote last year for Website Magazine made the SEMMY Finals in the Design and Usability category. It’s time now for readers to vote on the 4 articles chosen by judges. The article is Everyday Usability – 14-Point Checklist for Success User behaviors change and evolve and it’s up to website owners to adapt. Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitors, butRead more…

I used to have a quote taped to my bathroom that read, “Beauty is only skin.” I knew that no matter what I did or said, I would first be judged by my skin. So are web sites. Position, color, font, style, and length of important elements on pages within a site benefit from standardization because each page then “looks familiar” and adds to the effects of mere exposure. The site visitor’s comfort that “I’ve been here before” has empiricalRead more…

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