Category: Ecommerce

As a volunteer reporter for Barry Schwartz’s Search Engine Roundtable blog, I’m often asked, “Why do you do it?” My consulting work is focused on usability and Internet application testing. Why am I out chasing sessions at search engine marketing conferences? To begin with, my work began in web design and consulting/online teaching search engine optimization in the 1990′s. Therefore, I know many “long-timers” in the SEO/M industry. It remains an area of strong interest for me, which is whyRead more…

If you are in the business of optimizing web pages and promoting web sites in search engines, in all likelihood you’ve never personally experienced the product or service you’re paid to market. And yet, your client expects you to make them rich. At the very least, they want their company to rank well in search engine results. They expect you to find the exact keywords their customers are using to find their product or service, but you don’t have accessRead more…

Everyone has their own way. I’ve been around many development environments and witnessed or experienced the blood, sweat and tears borne by the web development team. Sometimes it feels they get no support or respect. Someone came to Cre8asiteforums, a community largely made up of search engine marketing practitioners, asking for Your 10 Rules To Follow To Ensure Usability. I was wondering members’ views on what their 10 definite rules would be to ensure, or at least strive for, goodRead more…

The rumors that “SEO is Dead” prompted Jake Lowrey of OffSiteOptimization to interview SEO’s about life without search engines and the future of search marketing. The series starts off with answers to his questions from me, an SEO escape artist. No Search Engines? Kim Krause Berg Says, ‘Go Local’ delves into my take on the topic. Here’s a quick snippet from the article: “Over the next year or two Kim would like to see the industry strive for more excellenceRead more…

As an occasional Search Engine Strategies Conference Reporter for SearchEngineRoundTable , I can choose the topics I want to cover. I purposely combine topics I know something about, such as SEO and Usability, with areas I have no skills or knowledge about. This keeps me learning while I’m working. In New York last April, I chose AJAX and SEO because it was new to me. Far too new, frankly. I did my best to cover CSS, AJAX, Web 2.0 &Read more…

This month marks the next stop in the long running High Rankings Search Engine Marketing Seminars, as they set up in Denver, Colorado for a 2-day comprehensive study of organic search engine optimization and marketing techniques, June 28 – 29. Geared towards small and medium businesses in a more intimate setting, the talks and workshops cover keyword research, design issues, copywriting, link popularity, and more. The Denver seminar introduces the popular Jennifer Laycock, for her debut with High Rankings, asRead more…

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