Your 10 Rules To Follow To Ensure Usability
Everyone has their own way. I’ve been around many development environments and witnessed or experienced the blood, sweat and tears borne by the web development team. Sometimes it feels they get no support or respect. Someone came to Cre8asiteforums, a community largely made up of search engine marketing practitioners, asking for Your 10 Rules To Follow To Ensure Usability. I was wondering members’ views on what their 10 definite rules would be to ensure, or at least strive for,...
Read MoreSEO’s Imagine Marketing Life Without Search Engines
The rumors that “SEO is Dead” prompted Jake Lowrey of OffSiteOptimization to interview SEO’s about life without search engines and the future of search marketing. The series starts off with answers to his questions from me, an SEO escape artist. No Search Engines? Kim Krause Berg Says, ‘Go Local’ delves into my take on the topic. Here’s a quick snippet from the article: “Over the next year or two Kim would like to see the industry strive for more...
Read MoreHow to Make AJAX Techniques Safe for Search Engines
As an occasional Search Engine Strategies Conference Reporter for SearchEngineRoundTable , I can choose the topics I want to cover. I purposely combine topics I know something about, such as SEO and Usability, with areas I have no skills or knowledge about. This keeps me learning while I’m working. In New York last April, I chose AJAX and SEO because it was new to me. Far too new, frankly. I did my best to cover CSS, AJAX, Web 2.0 & Search Engines for the blog, but didn’t do...
Read MoreHigh Rankings Offers Free Seats to Denver Seminar
This month marks the next stop in the long running High Rankings Search Engine Marketing Seminars, as they set up in Denver, Colorado for a 2-day comprehensive study of organic search engine optimization and marketing techniques, June 28 – 29. Geared towards small and medium businesses in a more intimate setting, the talks and workshops cover keyword research, design issues, copywriting, link popularity, and more. The Denver seminar introduces the popular Jennifer Laycock, for her debut...
Read MoreMatt Bailey Presents Slide Presentation on Basic SEO and Summarizes Common Mistakes
SiteLogic’s Matt Bailey, while in Boston delivering a presentation at the Direct Marketing Association’s ACCM conference, managed to sum up three basic SEO truths (he calls them “mistakes”) into an article and as an added bonus, tossed in a 48 page power point presentation as well. He’s posted the whole party in The Basics of Search Engine Optimization. I’d tell you what the 3 biggest SEO mistakes are that businesses make, but that would totally ruin the...
Read More10 Reminders for Usability Web Design To Make Site Visitors Adore You
No matter how hard you try, there is always something wrong with your website. There is always a critic. I have a friend outside the USA who thankfully alerts me of my 404 error pages, which I appreciate, even though I told him over the weekend he was making me scream at my own inability to be perfect. You don’t want to be caught with your pants down when trying to present a professional site. Since my work permits me to see a great deal of websites and Internet applications, I...
Read MoreHot New Articles on Design, Redesign, Analyzing Traffic and Search Marketing
There’s an unusually high number of extraordinary writing this week that deserve mention. Each piece has something in it that may hit home for you and all are educational. First up is a debut article written for a print publication. The author, Sophie Wegat of Think Prospect, in Australia, is a Site Administrator for Cre8asiteforums and business owner. Her article is called Building a Website on a Budget (PDF link). She writes, When it comes to setting your online budget I often find...
Read MoreWeb Design and Marketing for The Folks You Forgot
This is one of those “Kim is thinking again” posts, just to warn you ahead of time. Sometimes it feels right to just stop for a minute and take a look around. We come up with all kinds of excuses to do that. I have a few, so let’s skip that part and continue. Talking in Full Sentences is Becoming Extinct I’ve been on a huge “save the planet” kick for years, and recently it became so noticeable that my family is afraid to chuck a plastic bag or bottle....
Read MoreCompanies Need Creative Hiring Solutions To Attract Talent
I just took a web design survey. It took me less than four minutes, if that, thanks to the multiple choice options and easy questions. What slowed me down was the chance to speak up about women, driving long distances to work and single parenting. There is no shortage of web design/development talent. There is, however, a shortage of companies who want to hire talent, understand the value of well-rounded skills and are flexible enough to accommodate their needs. There are three companies I can...
Read MoreStep By Step PHP for Search Engine Marketers
At long last, my copy of Professional Search Engine Optimization with PHP: A Developers Guide to SEO, has arrived. Written by Jaimie Sirovich and Christian Darie, I looked forward to its arrival because I consulted on the usability parts. When I first met Jaimie two years ago, we sat together during a session on some aspect of search engines, and I was impressed with his programming knowledge. He’s passionate and curious. I got to see a site search engine he developed for a niche site...
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