Did You Know?
Customers Don't Love You Because You Rank High
There are “best practices” for increasing conversions, whether it's PPC landing pages, shopping cart and forms, or any page on your web site intended to bring in revenue, traffic or referrals from satisfied customers.
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Category Archives: Ecommerce
Optimize to be Remembered, Design for Effortless Ease of Use
If you could have had a crystal ball in 2004, would you have known that the power of online marketing is hiding within conversations? Did you consider that the content you put on your homepage holds little salt with readers … Continue reading
Posted in Ecommerce, Recent, SEL Republish, User Centered Design
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No Guidance, No Interaction, No Sale: Improving Internet Shopping Usability
A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed to put a link to those instructions was the homepage. Therefore, … Continue reading
Posted in Articles, Ecommerce, Persuasive Architecture, User Centered Design
Tagged Ecommerce, Search Marketing
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Ten Ways to Improve Product Images
If your web site contains images of products, what is the best way to present those pictures? Is “click to enlarge” the only step to take for an alternative view? Here are some ideas to jazz up your product images: … Continue reading
Posted in Ecommerce, User Centered Design
Tagged Ecommerce, images, online sales, products, video
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