Category: Ecommerce

In this week’s Search Engine Land “Just Behave” column, you’ll find an article I wrote called Of Conversations And Conversions. Using real life examples, I hope to illustrate the power of conversation as it relates to conversions. Funnily enough, at least several times a week, someone will ask me to “prove” usability counts.  They only want to pay for search engine marketing and put up Facebook.  They don’t want to hear about ease of use, understandability, memorability and how theRead more…

Here is a tip for e-commerce web sites with shopping carts that indicate “Out of Stock” for items that are sold out. You may avoid cart abandonment by answering this question: “Are you getting in any more?” When testing shopping carts, I’m always happy to see a back-end that communicates product availability. It’s too frustrating to get to the end of the purchase process, submit the order and then receive an email that the item is unavailable. Using the exampleRead more…

For my next installment for Just Behave, at Search Engine Land, I described an online shopping experience that ended in no sale, even after checking out 10 web sites for the same product. Internet Shopping Usability: No Guidance, No Interaction, No Sale is how my search for a product I already owned and wanted to buy again for my son, ended in no sale. If you are a re-seller, this is a must read if your web site isn’t rankingRead more…

Let me begin by saying I was given permission to write about this. Considering it’s about men’s underwear, you may or may not be interested in the topic. However, how men and women shop for men’s clothing fascinates me and here’s my story. Ever since reading “The Soccer Mom Myth” by Holly Buchanan and Michele Miller and The Female Brain by Louann Md Brizendine, I’ve been silently observing how my family shops. My husband and sons will willingly think nothingRead more…

As more and more people jump on the SEO and Usability bandwagon and write about it, a few different arguments are presented. In some, one set of skills is more important than the other, or “first”. For others, one can’t live without the other. Still others think they have a purpose together and create new terms for practicing it. I’ve written extensively over the years on the relationship between SEO and web site usability. Five years ago I felt thatRead more…

Today’s travels took me to: No Nonsense Debra – Will The Real Search Engine Blog Please Stand Up? Come on guys, you want us to follow your webmaster rules then make it official by posting them in one place, on your company blogs. Let’s get rid of the FUD, the crude, and the mud associated with near-miss comments by people trying to share. No Nonsense Aaron – Why SEMPO is Worse than the Defunct Search Marketing Associations SEMPO saved myRead more…

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