Did You Know?
Customers Don't Love You Because You Rank High
There are “best practices” for increasing conversions, whether it's PPC landing pages, shopping cart and forms, or any page on your web site intended to bring in revenue, traffic or referrals from satisfied customers.
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Category Archives: Ecommerce
In the black hat/white hat world of search engine optimization, there is also the perception by some in the industry that there may be little need to consider the needs of people in their SEO practices. In their determination to … Continue reading
One thing that stuck out from Mike Grehan’s Clickz article, Goodbye, SEO Push. Hello, SEO Pull, was when he talked about the “buzz factor”. “Marketing equals buzz, which equals awareness, which leads to consumer demand.” Creating buzz doesn’t have to … Continue reading
I’m sensing there’s information fatigue due to last year’s overwhelming use of RSS feeds, blogs and tagging services. It’s not always clear which information source to trust. For example, one of the complaints that I heard in 2005 was that … Continue reading