Category: Ecommerce

Holiday Conversions Tip

Still looking for last minute ideas to increase your ecommerce sales?  Fresh ideas? Are you sure you covered every possible persuasive design angle for your holiday promotions? This past Tuesday Shawna Seigel interviewed me during her regular show, eCom Experts.  In addition to the suggestions and examples from the broadcast, I offered a free Holiday Conversions Tips free document download. Listen to the Podcast You can listen to the entire show: E commerce Site Conversions and Providing a Holiday ConversionRead more…

When Google’s Matt Cutts announced that the search engine hoped to protect searchers from “bad” merchants, I jumped at the chance to help them by suggesting user friendly sites. But, as I wrote today in Google Needs Proof Your Business is “Good” or Rank Will Tumble Down for Internet Marketing Ninjas, if Fortune 100 – 500 web sites don’t need to pass usability and accessibility standards, what hope is there for the rest of ecommerce sites? I described how famousRead more…

IF you own or are working on an ecommerce website and have questions about user interface that converts, you may like The State Of E-Commerce Checkout Design 2012 Here’s a walkthrough of just a handful of the interesting stats we’ve found when benchmarking the top 100 grossing e-commerce websites’ checkout processes: The average checkout process consist of 5.08 steps. 24% require account registration. 81% think their newsletter is a must have (opt-out or worse). 41% use address validators. 50% asksRead more…

If you could have had a crystal ball in 2004, would you have known that the power of online marketing is hiding within conversations? Did you consider that the content you put on your homepage holds little salt with readers unless it can be backed up with outside information? People still want the same thing today as they did five years ago: trusted people-tested results and recommendations. Were you aware back then that search engine technology has undergone several scientificRead more…

A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed to put a link to those instructions was the homepage. Therefore, should a visitor arrive via a search engine to a landing page within the web site, they were out of luck. No guidance, no interaction, no sale. I went Christmas shopping online for a computer armoire. I knew exactly whatRead more…

If your web site contains images of products, what is the best way to present those pictures? Is “click to enlarge” the only step to take for an alternative view? Here are some ideas to jazz up your product images: 1. Get close up shots. If you sell boots, offer a way to see the tread. If you sell handmade jewelry, show the types of clasps. 2. If you sell earrings, do you offer it in a variety of hooksRead more…

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