Save Money on Your Search Engine Strategies Conference New York Trip
I’m thrilled to tell you that as Founder and Owner of Cre8asiteforums, I can offer Cre8asiteforums members 20% off your registration fee for the next Search Engine Strategies Conference to be held in New York City in March. Visit Cre8asiteforums to sign up as a new member and register for the conference using your 20% off code. The New York Search Engine Strategies conference is one of the largest of their global events. This year’s keynote speaker is a true genius! This is...
Read MoreNo Guidance, No Interaction, No Sale: Improving Internet Shopping Usability
A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed to put a link to those instructions was the homepage. Therefore, should a visitor arrive via a search engine to a landing page within the web site, they were out of luck. No guidance, no interaction, no sale. I went Christmas shopping online for a computer armoire. I knew exactly what I wanted because I had done previous research on the...
Read MoreCommon Web Site Usability Mistakes
When you built your first web site, didn’t you just want to promote it everywhere with big bold letters saying, “HEY EVERYONE! COME HERE AND LOOK AT MY WEBSITE! ISN’T IT GREAT?” Or, when you submit your web site to forums for web site reviews, what do you typically ask for? You may write, “Tell me what you think of my web site” or “Which color do you like better, blue or red?” or “Did I optimize for search engines properly?” The worst mistake you will make as a web site...
Read MorePeople Paid to Post Misleading Information on the Internet Is a Global Practice
The practice of marketing companies paying armies of people to post misleading, false information on blogs, forums and social sites is expanding globally. While the practice can be used to post fake positive reviews for pay, for example, more often these paid posts are intended to destroy competition. I’ve been getting unsolicited calls from companies looking to hire people to do “SEO work” where the work consists of signing up for fake accounts and posting fake testimonials...
Read MoreDoes Technology or the Internet Make People LESS Connected?
I was recently witness to a debate at a local gathering that began when one man angrily claimed that people who live on their cell phones and laptops are “selfish” and “not connected with people”. His statement turned into a long discussion with people as young as a woman in her early 20′s to a gentleman in his 70′s speaking their opinions. Interestingly, the youngest one in the bunch was the most reasonable. She agreed that many behaviors are impolite. She...
Read MoreOpportunity: Three Deep Discounted UX/SEO Services
It’s time to run some specials again! This time I created three custom site reviews designed for different goals and budgets. Homepage Only Usability Review – $125 Discover how your most important web page is performing by investing in this very affordable review. If your conversions are not what you expect, sometimes the problem starts with your homepage. If your homepage is performing fairly well, what else can you do to enhance your customers’ experience? Do you need a little...
Read MoreOpportunity: Three Domains for Sale
I’m selling 3 one-time popular domains that were once home to professional and well respected web sites. Usabilityeffect.com was purchased in 2004. The web site used to be where I placed my usability and search marketing consulting information and order forms. After six years, I came to realize that everyone seemed to associate me with Cre8pc and/or Cre8asiteforums. It was too confusing to try and explain how Cre8pc and UsabilityEffect were connected, so I removed the UE site...
Read MoreYou Had Me At the Search Engines
You’ve likely heard of the movie, Jerry Maguire, with its famous line, “You had me at hello.” Jerry Maguire was luckier than web sites we find in search engines. Many web sites don’t attract user devotion at the first word, let alone after scanning the home page. How many times has this scenario happened to you? You’ve performed a search in a search engine or directory, reviewed the results and found a page description that fits what you were looking for. When you click on the page...
Read MoreOn a WordPress Kick
I’ve been teaching myself new things lately and one of them is getting away from the Thesis theme I traditionally use, and trying out other blog themes. That’s why this site looks different. So does Cre8asiteforums. The new forums home page is in limbo and not finished yet, but it looks far better than the previous home page did. Not only are themes interesting to get to know, but so are new CSS3 tricks. I’m not much a designer. Other people have artistic talent. For me,...
Read MoreTop Ten Must Have Books on Usability and Search Engine Optimization
The only that pours slower than molasses is universal acceptance of how well search engine marketing and user experience design work together. How long have I been writing here on the topic? Eleven years. Five people actually get it. Interest in the Usability and SEO combo is growing but mostly from the search engine marketing camp. Some of the more famous of my friends in the SEO industry have been including usability audits with their services for years. A few won’t even take on...
Read More
