Category: Web Design

For many years I’ve been tutoring students at the Search Engine College who wish to learn more about web site usability and user friendly design. While the Search Engine College focuses mostly on search engine marketing practices, owner Kalena Jordan wanted a course in web site usability to support and compliment the other courses.  She recognized early on the value of a user friendly, easy to use web site and marketing it to both people and search engines. The courseRead more…

Two hurdles web designers face when designing web sites are how to setup the information architecture and from there, create easy to understand navigation. Hopefully, an easy to understand navigation scheme also means easy to use. But, should we really have to THINK about navigation? I don’t want to. I want to be able to scan words that tell me where I am, where to go, what happens when I get there, and why I should take a few extraRead more…

While more web site development companies understand why human factors web design contributes to long term business and brand success, there are still those not investing and taking risks. In my latest column for Search Engine Land, I describe the risks of not performing site testing during the developmental stages of web site design. The testing I recommend is not just on functional or server performance. I would like to see every department, from search engine marketing, to software applicationRead more…

As visually entertaining the latest trends in web design may be, there are a few usability walls we run into while reading. One is the appearance of a hyperlink. Should you underline a text link? These days it’s not the only way to signal a place to click. Other clues may be a different text color, font size or hover color. Your best choice is to pick one style and be consistent through out your web pages. Does underlining wordsRead more…

I’ve been exploring and researching the relationship between computers and people. More specifically, I’m fascinated by web sites and how, or if, they affect us emotionally, mentally, physically and spiritually. As a web site designer, what special power do you hold in your artistic hands? As a blogger, what kind of reaction are you seeking from readers? As a well branded company, are there in-house human instabilities that can be sensed by your online consumers? A change in perspective OverRead more…

I’m thrilled to tell you that as Founder and Owner of Cre8asiteforums, I can offer Cre8asiteforums members 20% off your registration fee for the next Search Engine Strategies Conference to be held in New York City in March. Visit Cre8asiteforums to sign up as a new member and register for the conference using your 20% off code. The New York Search Engine Strategies conference is one of the largest of their global events. This year’s keynote speaker is a trueRead more…

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