Save Money on Your Search Engine Strategies Conference New York Trip
I’m thrilled to tell you that as Founder and Owner of Cre8asiteforums, I can offer Cre8asiteforums members 20% off your registration fee for the next Search Engine Strategies Conference to be held in New York City in March. Visit Cre8asiteforums to sign up as a new member and register for the conference using your 20% off code. The New York Search Engine Strategies conference is one of the largest of their global events. This year’s keynote speaker is a true genius! This is...
Read MoreCommon Web Site Usability Mistakes
When you built your first web site, didn’t you just want to promote it everywhere with big bold letters saying, “HEY EVERYONE! COME HERE AND LOOK AT MY WEBSITE! ISN’T IT GREAT?” Or, when you submit your web site to forums for web site reviews, what do you typically ask for? You may write, “Tell me what you think of my web site” or “Which color do you like better, blue or red?” or “Did I optimize for search engines properly?” The worst mistake you will make as a web site...
Read MoreYou Had Me At the Search Engines
You’ve likely heard of the movie, Jerry Maguire, with its famous line, “You had me at hello.” Jerry Maguire was luckier than web sites we find in search engines. Many web sites don’t attract user devotion at the first word, let alone after scanning the home page. How many times has this scenario happened to you? You’ve performed a search in a search engine or directory, reviewed the results and found a page description that fits what you were looking for. When you click on the page...
Read MoreOn a WordPress Kick
I’ve been teaching myself new things lately and one of them is getting away from the Thesis theme I traditionally use, and trying out other blog themes. That’s why this site looks different. So does Cre8asiteforums. The new forums home page is in limbo and not finished yet, but it looks far better than the previous home page did. Not only are themes interesting to get to know, but so are new CSS3 tricks. I’m not much a designer. Other people have artistic talent. For me,...
Read MoreTop Ten Must Have Books on Usability and Search Engine Optimization
The only that pours slower than molasses is universal acceptance of how well search engine marketing and user experience design work together. How long have I been writing here on the topic? Eleven years. Five people actually get it. Interest in the Usability and SEO combo is growing but mostly from the search engine marketing camp. Some of the more famous of my friends in the SEO industry have been including usability audits with their services for years. A few won’t even take on...
Read MoreSearch Engines Are Like Home Delivery Trucks
While thinking about recent news surrounding the latest algorithm changes Google made and pondering something Matt Cutts has been saying about search, a picture came to my mind of a Google person arriving at my house delivering search results all packaged up for just me. The only thing missing was a little card. Perhaps someday search will be so intimately tuned in to us that such a personalized delivery of information will be possible. Of course, to do this, we’ll give up our privacy...
Read MoreEvaluating Your Web Site Goals
One of my tasks when performing web site usability audits is understanding the goals and objectives its owner has in mind for it. Typically I can tell from some designs this wasn’t out from the beginning, so here is a quick review. Get Organized When you first sat down to consider your plans, did you think about your business requirements? Why do you want a web site? What do you hope to accomplish? How will you do this? Some example business requirements may be: Increase the...
Read MoreMaking an Impression on the Internet
There was a line once from a TV commercial that went, “If you want to capture someone’s attention, whisper.” Such a method may not work on the Internet. Save Forums I was curious to find where the new generation of search engine marketers and website designers are these days. I also wanted to know if the talented and skilled among the new folks were helping out the industry by passing along accurate information. I asked because this was how we used to do things. Chat...
Read MoreLooking for Talented, Driven Folks (Web Design/Marketing/Search)
I’m always looking for talented new people because I’m asked for referrals or people to implement recommendations from the site audits I do. It’s extremely rare to find multi-skilled folks or else they’re happily employed by some lucky companies. A. I’m looking for web site designers who can demonstrate expertise in combination user experience and search engine optimized web page design. This means they understand that the two practices work together and their...
Read MoreUsability 14-Point Checklist for Success is SEMMY Finalist
The article I wrote last year for Website Magazine made the SEMMY Finals in the Design and Usability category. It’s time now for readers to vote on the 4 articles chosen by judges. The article is Everyday Usability – 14-Point Checklist for Success User behaviors change and evolve and it’s up to website owners to adapt. Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitors, but give them reasons to come...
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