Category: User Centered Design

If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my daughter. She doesn’t need search engines to find the site because they send her discount cards in the mail every month to lure her with 20% off or “Buy One, Get One Free” offers. They know she uses them and bribes mom to come to their store so sheRead more…

Here is an example of what happens around the world over and over again.  The Marketing Department for a big company buys up ad space and pay per click ads in search engines, spending about $250,000, to advertise the launch of a new online product . The product is still in QA, not signed off on, not even ready for Production. It’s literally not working, not passing performance testing and has had no user or usability testing whatsoever. Management demandsRead more…

Cooper’s latest journal is out and inside it contains a fascinating teaser article called Beautiful Monsters David Fore authors part one of a pending series on the topic he calls “Ecosytem-Centered Design”. The problem comes when UCD is taken too literally, for it can also promote a myopia that blurs what’s outside the immediate reach of individuals, preventing us from clearly seeing the inter-woven social, industrial, and environmental ecologies within which people live and companies exist. This must change. WhetherRead more…

When I was in college, there was a class that occurred every semester where we always knew when its most popular exercise was taking place. Students would be everywhere on campus with blindfolds on, being led by their guide person to classes and lunch. I’m reminded of this class experiment when I visit web sites with clumsy navigation. They may start off with a simple “walk forward” link and think this is good. However, it’s not. If you’re blindfolded andRead more…

One thing you can count on when it comes to “usable” web site design is that nobody can agree on what that is. Is the perfect user experience when a web page comes up near the top in search engine rank? Is it high conversions? Is it a site that blind persons can use? One of the quirks of Twitter is that you can participate in spontaneous one on one conversations and your “followers” can “listen” in. The other dayRead more…

A few nights ago I dreamed I was arguing with a woman named Mary. No matter what I did, I was being judged. I woke up, fell back to sleep, and continued to have a yelling match with her. Next, I was standing outside on a hill watching a gigantic tornado funnel cloud heading directly towards me. I ran around trying to warn people, but they were ignoring me. As the tornado hit, I found shelter under an overhanging cliffRead more…

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