From the category archives:

User Centered Design

Readings from Planet UX

February 12, 2010

Just plucking out some of the good stuff from my pile…
Information Architects Are From Venus, SEOs Are From Mars
Here are some common mistakes that SEO professionals make that can negatively affect a website’s search engine visibility and ROI…
Decisiveness and Search: Two Different Strategies
A new study out of Wesleyan University explores the actual cognitive mechanisms of [...]

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The Secret Wisdom of Search Engine Algorithm Chasers

January 29, 2010

I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web.
You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today.
The incentive behind algorithm chasers is to drive traffic to revenue generating web pages [...]

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User Experience Supports Findabilty and Usability

January 21, 2010

I’m always asked how to explain web site usability and why a site owner should bother investing in user experience design. What would make an impact on users?
Understanding, in-depth, who web site visitors are is a good place to start.
When we use the Web, we agree to an Internet, computer based experience. We may [...]

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Ten Ways to Improve Product Images

January 18, 2010

If your web site contains images of products, what is the best way to present those pictures? Is “click to enlarge” the only step to take for an alternative view?
Here are some ideas to jazz up your product images:
1. Get close up shots. If you sell boots, offer a way to see the [...]

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User Experience is Everything

January 12, 2010

I loved reading “Ten Rules for Web Startups”….and not just because of this part:
#5: Be User-Centric
User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on [...]

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Let’s Talk About [Insert Your Brand Here]

September 11, 2009

In this week’s Search Engine Land “Just Behave” column, you’ll find an article I wrote called Of Conversations And Conversions.
Using real life examples, I hope to illustrate the power of conversation as it relates to conversions.
Funnily enough, at least several times a week, someone will ask me to “prove” usability counts.  They only want [...]

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