From the category archives:

User Centered Design

The You-Don’t-Matter Website (A Look At Ego/Vanity Sites)

June 21, 2010 Accessibility

Last week I conducted a web site usability audit for a famous brand corporate web site. It never fails to amaze me why these companies don’t hire designers trained in search engine marketing and user experience design.
I won’t divulge who they were. I never do that with client work because for starters, they had [...]

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Facebook Removes User Profile Rights and Choices

April 30, 2010 Social Networking & Marketing

Facebook has removed your right to present your user profile the way you want it. Without your permission, they simply went ahead and turned every profile into a Facebook link farm.
What They Did
Your personal profile is now a list of links. They link your content at their own discretion. So for example, I have [...]

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Readings from Planet UX

February 12, 2010 User Centered Design

Just plucking out some of the good stuff from my pile…
Information Architects Are From Venus, SEOs Are From Mars
Here are some common mistakes that SEO professionals make that can negatively affect a website’s search engine visibility and ROI…
Decisiveness and Search: Two Different Strategies
A new study out of Wesleyan University explores the actual cognitive mechanisms of [...]

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The Secret Wisdom of Search Engine Algorithm Chasers

January 29, 2010 Kim Krause Berg

I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web.
You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today.
The incentive behind algorithm chasers is to drive traffic to revenue generating web pages [...]

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User Experience Supports Findabilty and Usability

January 21, 2010 User Centered Design

I’m always asked how to explain web site usability and why a site owner should bother investing in user experience design. What would make an impact on users?
Understanding, in-depth, who web site visitors are is a good place to start.
When we use the Web, we agree to an Internet, computer based experience. We may [...]

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Ten Ways to Improve Product Images

January 18, 2010 Ecommerce

If your web site contains images of products, what is the best way to present those pictures? Is “click to enlarge” the only step to take for an alternative view?
Here are some ideas to jazz up your product images:
1. Get close up shots. If you sell boots, offer a way to see the [...]

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