Category: User Centered Design

In this week’s Search Engine Land “Just Behave” column, you’ll find an article I wrote called Of Conversations And Conversions. Using real life examples, I hope to illustrate the power of conversation as it relates to conversions. Funnily enough, at least several times a week, someone will ask me to “prove” usability counts.  They only want to pay for search engine marketing and put up Facebook.  They don’t want to hear about ease of use, understandability, memorability and how theRead more…

Clicking back through my mountain pile scattered mess of TO READ links, are some juicy bursts of brilliance from the usability and user experience design community. User experience is not just a result of UX design; rather, design directly affects user experience. – Is Design the Preeminent Protagonist in User Experience? Typically, anything that moves and bounces detracts from Web usability; when navigation moves while users are trying to find their way, it’s deadly. Users should focus on the higher-levelRead more…

With Mother’s Day coming, as well as the April hot weather wake-up call for summer here in the East coast of the USA, where we hit over 90 degree weather, I thought I’d address web sites that sell beauty products and/or target women. Women are big gift givers.  Case in point is myself and my recent attempts to surprise a generous friend with a gift for her birthday.  She’s inspired me over the years with her energy, humor, ability toRead more…

When MsDewey was retired as a search engine, it started out quietly and without fanfare. The experimental search engine from Microsoft was an experiment. We came. We saw. We experienced. We forgot about it. And yet, many people were upset to see it go. What was the lure of MsDewey? It was entertainment. What could be better than a beautiful sensual woman, obviously intelligent, with a sly sense of humor, asking you to put her to work? If you ignoredRead more…

I’m sometimes referred to as being a “marketer”. When this happens, I immediately know the person hasn’t done their homework on my work. For sure, they’ve never met me. Because if they had, they’d know I have no sales gene in my DNA whatsoever. What I was, in the years 1996 – 2002, was an SEO and User Interface Engineer. This unique combination of skills and work experience enabled me to understand how to make web pages indexed by invisibleRead more…

If you’re seeking signs of hope or signals for where to put your time, money and energy for your online business, I have some direction to pass along. The convergence of Internet Marketing and User Experience design is where the action is. Peter DaVanzo has conducted an interview with Mike Grehan that contains nuggets of gems and insights by someone who has devoted the past decade to looking under search engine hoods. Mike Grehan Interview offers Mike’s perspective on what’sRead more…

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