Category: User Centered Design

Last week I conducted a web site usability audit for a famous brand corporate web site. It never fails to amaze me why these companies don’t hire designers trained in search engine marketing and user experience design. I won’t divulge who they were. I never do that with client work because for starters, they had the brains to find me and get help. But what I found illustrated what I often find on corporate, famous brand web sites. There seemsRead more…

Just plucking out some of the good stuff from my pile… Information Architects Are From Venus, SEOs Are From Mars Here are some common mistakes that SEO professionals make that can negatively affect a website’s search engine visibility and ROI… Decisiveness and Search: Two Different Strategies A new study out of Wesleyan University explores the actual cognitive mechanisms of decisiveness. This has direct implications for search marketers, because every time we use a search engine, we’re forced to make decisionsRead more…

I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web. You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today. The incentive behind algorithm chasers is to drive traffic to revenue generating web pages and to know that, search engines seek out what’s relevant to users and what motivates them to click, read or link.

I’m always asked how to explain web site usability and why a site owner should bother investing in user experience design. What would make an impact on users? Understanding, in-depth, who web site visitors are is a good place to start. When we use the Web, we agree to an Internet, computer based experience. We may spend so much time with the journey itself that we never reach our destination. User experience design aids and supports findabilty and usability. ConsiderRead more…

If your web site contains images of products, what is the best way to present those pictures? Is “click to enlarge” the only step to take for an alternative view? Here are some ideas to jazz up your product images: 1. Get close up shots. If you sell boots, offer a way to see the tread. If you sell handmade jewelry, show the types of clasps. 2. If you sell earrings, do you offer it in a variety of hooksRead more…

I loved reading “Ten Rules for Web Startups”….and not just because of this part: #5: Be User-Centric User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board. Better to iterate a hundred times to get the right feature right than to add a hundred more. The point of AjaxRead more…

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