Category: User Centered Design

No matter how hard you try, there is always something wrong with your website. There is always a critic. You don’t want to be caught with your pants down when trying to present a professional site. Since my work permits me to see a great deal of websites and Internet applications, I can note common problems.  This list is not about the common ones. This list is for repetitive web design practices that drive site visitors crazy because we keepRead more…

It’s easy to overlook important information that your website visitors may need when they first arrive to your homepage. While landing pages are helpful in guiding searchers to your site, eventually even these folks will find themselves on your homepage. Everyone has the same basic questions. These questions revolve around Who, Where, What, When, Why and How. Answering them is fun, and not as obvious as you might believe. Using them as guides for credibility, trust, persuasiveness and desirability isRead more…

Nothing beats affordable training with reputable teachers and that’s just what’s coming up on November 3, 2011 at the Online Media Boot Camp. Held in the historical Valley Forge area outside Philadelphia, in King of Prussia, PA, you’ll be treated to a day of sessions offered by three lively ladies who love to teach. Liana Evans, Kim Krause Berg and Sarah Doheny are ready to help you learn new skills or update your present knowledge on: Search engine optimization ConversionsRead more…

The recorded version of How User Centered Web Design Techniques Enhance Online Marketing is live and available to listen to anytime for free. Presenter: Kim Krause Berg, UX Manager, LiBeck Integrated Marketing Slideshare version or Listen to original recorded webcast.

It took us 15 years but finally, FINALLY, humanity is connected by one unifying activity. Online communication. This is not the same thing as chatting, emailing, newsletters or forums. They’re the medium. What I mean is that we’re making contact and learning from it. I had an epiphany in 1995 the first time I ever saw the Internet. A neighbor had showed me AOL and chat areas grouped by interests. I’m driven by a powerful sense of curiosity (when untamedRead more…

As if this is isn’t an already stressful season, Facebook has decided to change its user interface YET again. We had a learning curve the last time they did it. With this latest “upgrade”, they’ve clearly lost their minds. Facebook. What have you done! Let’s explore. If I wanted to update my status, or add a link, photo or video, that main task was front and center and easy to use. Underneath that, in the wide center column, it wasRead more…

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